133K+ Reach With #MyCovidAngel Campaign To Celebrate Covid Heroes | Thermaissance
About the brand
Thermaissance, a pioneering medical gear brand, specializes in advanced antimicrobial and temperature-regulating fabrics. Established in 2019, Thermaissance has quickly become a trusted name in healthcare, providing innovative solutions to over 500 hospitals and healthcare facilities. Serving more than 1 million end-users, the brand’s high-tech fabrics have been proven to reduce infection rates by up to 70%
Social Awareness
Healthcare & Wellness
Paid Advertising & Social Media Marketing
Social Media Marketing
Delivery Overview
- Our June campaign, #MyCovidAngel, focused on appreciating real lives heroes and bringing out their stories for our audiences to get inspired by.
- We started to search for individuals who have helped others or those individuals who received help from Covid Angels.
- After curating stories from a Doctor, an Inspector and other heroes, we began social media promotions.
- The campaign consisted of 6 posts in total. We started off with the teaser video which highlighted what we are up to and introduced the campaign name #MyCovidAngel.
- We shared 4 powerful, inspiring stories in the campaign, and closed it with a static post that invited people to share their stories with Thermaissance.
- Lastly, we shared our Thermaissance protective masks and scrubs with the Covid Angels as a token of our appreciation.
Impact
- The campaign saw a massive reach of 71K+ on Instagram & 63K+ on Facebook. Both platforms also received significant engagement of 18K+ & 20K+ respectively.
- The content deeply connected with the audience & was shared heavily across platforms. The campaign helped build a positive conversation in an otherwise grim setting
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