We are Hiring!

Sorry, your browser does not support inline SVG.

Gaining Organic Reach of 72,000 with Special #MyCovidAngel Campaign for a Leading Healthcare Textile Brand | Thermaissance

About the brand

At Thermaissance, we redefine the healthcare textile industry with technology that inactivates 99.99% of viruses, bacteria and fungi.


To appreciate real life heroes who lend a hand to help others in these difficult times, and spread positivity amidst all the dreadful and negative news.




Paid Advertising & Social Media Marketing

Case study subject

Spread positivity with the use of Social Media Marketing



Delivery Overview

  • Our June campaign, #MyCovidAngel, focused on appreciating real lives heroes and bringing out their stories for our audiences to get inspired by.
  • We started to search for individuals who have helped others or those individuals who received help from Covid Angels.
  • After curating stories from a Doctor, an Inspector and other heroes, we began social media promotions.
  • The campaign consisted of 6 posts in total. We started off with the teaser video which highlighted what we are up to and introduced the campaign name #MyCovidAngel.
  • We shared 4 powerful, inspiring stories in the campaign, and closed it with a static post that invited people to share their stories with Thermaissance.
  • Lastly, we shared our Thermaissance protective masks and scrubs with the Covid Angels as a token of our appreciation.


  • On Instagram – Reach of 71.7K / Engagement of 18.3K.
  • On Facebook – Reach of 63K / Engagement of 20.5K
  • On Linkedin – Engagement of 691
  • With the help of this campaign, we deeply connected with our audience by sharing real life stories of real life heroes and encouraged people to stay positive.
Speak With Our Experts To Know More About This Case Study

Most Popular Case Studies

Thinking Lab