Complete Branding Makeover for One of the Largest Manpower Companies in Asia | Apex Infralink
About the Brand
Apex Infralink, a premier bulk human resource hiring company, specializes in providing large-scale staffing solutions across various industries. Founded in 2010, Apex Infralink has successfully placed over 50,000 candidates in key positions, serving more than 500 clients nationwide. With a dedicated team of 200+ HR professionals and a comprehensive database of skilled talent, the company ensures efficient and effective hiring processes
Branding
B2B
Brand Guidelines & Brand Positioning
Branding
Delivery Overview
- We undertook a comprehensive rebranding initiative for Apex Infralink, focusing on modernizing its identity to align with contemporary business objectives.
- We conducted brainstorming sessions with Apex Infralink to define new brand ethos, mission, vision, and tagline.
- Identified pain points, problem statements, and strategic goals to inform the rebranding strategy. Analyzed competitors’ ethos, positioning strategies, and communications to identify gaps and opportunities for differentiation.
- Executed multiple rebranding exercises and logo design iterations to finalize a cohesive brand identity.
- Developed comprehensive brand guidelines to ensure consistency across all brand touchpoints.
- Defined a new brand ethos that resonates with modern market demands and strategic goals.
- Crafted compelling mission and vision statements that encapsulate Apex Infralink’s aspirations and values.
Impact
- We made sure to give the logos, website, and colors a premium look and feel which aligns with the new brand positioning statements. After a few productive discussions, we also created a tagline for the company “Achieving Performance Excellence”
- The core values we came up with for the brand were: Trust, Stability, Reliability & Commitment and the brand positioning was set around the brand being “solutions-oriented” and “achieving performance excellence.”
- We also gave a very modern and fresh look to their new brand logo which perfectly aligned with the new brand positioning statements.
- All these were incorporated in a detailed brand book that served as the identity & guideline for all communication avenues.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Coign Consulting: Elevating Their Digital Presence with a High-Performing Website
Coign Consulting: Elevating Their Digital Presence with a High-Performing WebsiteAbout the Brand Coign Consulting is a leading partner for 150+ clients in e-commerce, retail, logistics, and FMCG, delivering 20-30% cost reduction and enhanced operational efficiency....
Thinking Lab
Using AI to Predict Consumer Trends and Stay Ahead of the Curve
Businesses are no longer staying ahead of the curve to be the best in their field; they are doing it for their survival. With cutthroat competition and ever-shifting consumer taste being the norm, it is hard to know whether what’s working today can work tomorrow as...
The Ethics of AI in Marketing: Balancing Automation with Human Touch
Working in an ever-changing industry like marketing can make automation feel like a superpower. It helps in every aspect of the task, from personalising, optimising, and scaling the efforts into something more significant. However, with AI creeping in and integrating...
Top 10 AI Use Cases in Digital Marketing Nobody Talks About
What is AI being used for in digital marketing? Well, just about everything. From content writing to research, AI has proven quite useful. But beyond the buzzwords, there is a whole other side of AI application in digital marketing that is being used quietly to...