Complete Branding Makeover for One of the Largest Manpower Companies in Asia | Apex Infralink

About the Brand

Apex Infralink, a premier bulk human resource hiring company, specializes in providing large-scale staffing solutions across various industries. Founded in 2010, Apex Infralink has successfully placed over 50,000 candidates in key positions, serving more than 500 clients nationwide. With a dedicated team of 200+ HR professionals and a comprehensive database of skilled talent, the company ensures efficient and effective hiring processes

Objective

Branding

Delivery Overview

We undertook a comprehensive rebranding initiative for Apex Infralink, focusing on modernizing its identity to align with contemporary business objectives.
We conducted brainstorming sessions with Apex Infralink to define new brand ethos, mission, vision, and tagline.
Identified pain points, problem statements, and strategic goals to inform the rebranding strategy. Analyzed competitors’ ethos, positioning strategies, and communications to identify gaps and opportunities for differentiation.
Executed multiple rebranding exercises and logo design iterations to finalize a cohesive brand identity.
Developed comprehensive brand guidelines to ensure consistency across all brand touchpoints.
Defined a new brand ethos that resonates with modern market demands and strategic goals.
Crafted compelling mission and vision statements that encapsulate Apex Infralink’s aspirations and values.

Impact

We made sure to give the logos, website, and colors a premium look and feel which aligns with the new brand positioning statements. After a few productive discussions, we also created a tagline for the company “Achieving Performance Excellence”
The core values we came up with for the brand were: Trust, Stability, Reliability & Commitment and the brand positioning was set around the brand being “solutions-oriented” and “achieving performance excellence.”
We also gave a very modern and fresh look to their new brand logo which perfectly aligned with the new brand positioning statements.
All these were incorporated in a detailed brand book that served as the identity & guideline for all communication avenues.

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