Complete Branding Makeover for One of the Largest Manpower Companies in Asia | Apex Infralink
About the Brand
Apex Infralink, a premier bulk human resource hiring company, specializes in providing large-scale staffing solutions across various industries. Founded in 2010, Apex Infralink has successfully placed over 50,000 candidates in key positions, serving more than 500 clients nationwide. With a dedicated team of 200+ HR professionals and a comprehensive database of skilled talent, the company ensures efficient and effective hiring processes
Branding
B2B
Brand Guidelines & Brand Positioning
Branding
Delivery Overview
- We undertook a comprehensive rebranding initiative for Apex Infralink, focusing on modernizing its identity to align with contemporary business objectives.
- We conducted brainstorming sessions with Apex Infralink to define new brand ethos, mission, vision, and tagline.
- Identified pain points, problem statements, and strategic goals to inform the rebranding strategy. Analyzed competitors’ ethos, positioning strategies, and communications to identify gaps and opportunities for differentiation.
- Executed multiple rebranding exercises and logo design iterations to finalize a cohesive brand identity.
- Developed comprehensive brand guidelines to ensure consistency across all brand touchpoints.
- Defined a new brand ethos that resonates with modern market demands and strategic goals.
- Crafted compelling mission and vision statements that encapsulate Apex Infralink’s aspirations and values.
Impact
- We made sure to give the logos, website, and colors a premium look and feel which aligns with the new brand positioning statements. After a few productive discussions, we also created a tagline for the company “Achieving Performance Excellence”
- The core values we came up with for the brand were: Trust, Stability, Reliability & Commitment and the brand positioning was set around the brand being “solutions-oriented” and “achieving performance excellence.”
- We also gave a very modern and fresh look to their new brand logo which perfectly aligned with the new brand positioning statements.
- All these were incorporated in a detailed brand book that served as the identity & guideline for all communication avenues.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Creative Showcase: #HaltAndLearn Parody Podcast Series for Lupin Pharma Sunhalt Gold
Creative Showcase: #HaltAndLearn Parody Podcast Series for Lupin Pharma Sunhalt GoldAbout the Brand Backed by Lupin Pharma, Sunhalt Gold is redefining sun protection with advanced UV defense solutions that go beyond the ordinary, tested by top dermatologists. As a...
Thinking Lab
Top 25 Creative Agencies in India Setting the Standard in 2025
In 2025, creativity is the fuel that powers brand growth. From shaping brand identity to telling stories that connect with audiences, the right creative advertising agency can be the difference between blending in and standing out. India’s creative landscape is...
Top 25 Digital Marketing Agencies for Your Brand in India for 2025
In 2025, digital brands don't just survive; they lead the way. The key factor that differentiates a brand that scales from one that struggles is its digital marketing partner. From building a strong online presence to running performance-driven campaigns, the right...
7 Types of Thin Content You Should Replace Immediately for Better Engagement
In today’s search landscape, content quality is non-negotiable. Google has become highly skilled at identifying whether a page truly helps users or simply exists to fill space. Thin content pages with little substance, duplicate or auto-generated text, or overly...