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Complete Branding Makeover for One of the Largest Manpower Companies in Asia | Apex Infralink

About the Brand

Apex Infralink, a premier bulk human resource hiring company, specializes in providing large-scale staffing solutions across various industries. Founded in 2010, Apex Infralink has successfully placed over 50,000 candidates in key positions, serving more than 500 clients nationwide. With a dedicated team of 200+ HR professionals and a comprehensive database of skilled talent, the company ensures efficient and effective hiring processes

Objective

Branding

Category

B2B

Ingredients

Brand Guidelines & Brand Positioning

Case study subject

Branding

Delivery Overview

  • We undertook a comprehensive rebranding initiative for Apex Infralink, focusing on modernizing its identity to align with contemporary business objectives.
  • We conducted brainstorming sessions with Apex Infralink to define new brand ethos, mission, vision, and tagline.
  • Identified pain points, problem statements, and strategic goals to inform the rebranding strategy. Analyzed competitors’ ethos, positioning strategies, and communications to identify gaps and opportunities for differentiation.
  • Executed multiple rebranding exercises and logo design iterations to finalize a cohesive brand identity.
  • Developed comprehensive brand guidelines to ensure consistency across all brand touchpoints.
  • Defined a new brand ethos that resonates with modern market demands and strategic goals.
  • Crafted compelling mission and vision statements that encapsulate Apex Infralink’s aspirations and values.

Impact

  • We made sure to give the logos, website, and colors a premium look and feel which aligns with the new brand positioning statements. After a few productive discussions, we also created a tagline for the company “Achieving Performance Excellence”
  • The core values we came up with for the brand were: Trust, Stability, Reliability & Commitment and the brand positioning was set around the brand being “solutions-oriented” and “achieving performance excellence.”
  • We also gave a very modern and fresh look to their new brand logo which perfectly aligned with the new brand positioning statements.
  • All these were incorporated in a detailed brand book that served as the identity & guideline for all communication avenues.
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