Complete Branding Makeover for One of the Largest Manpower Companies in Asia | Apex Infralink
About the Brand
Apex Infralink, a premier bulk human resource hiring company, specializes in providing large-scale staffing solutions across various industries. Founded in 2010, Apex Infralink has successfully placed over 50,000 candidates in key positions, serving more than 500 clients nationwide. With a dedicated team of 200+ HR professionals and a comprehensive database of skilled talent, the company ensures efficient and effective hiring processes
Branding
B2B
Brand Guidelines & Brand Positioning
Branding
Delivery Overview
- We undertook a comprehensive rebranding initiative for Apex Infralink, focusing on modernizing its identity to align with contemporary business objectives.
- We conducted brainstorming sessions with Apex Infralink to define new brand ethos, mission, vision, and tagline.
- Identified pain points, problem statements, and strategic goals to inform the rebranding strategy. Analyzed competitors’ ethos, positioning strategies, and communications to identify gaps and opportunities for differentiation.
- Executed multiple rebranding exercises and logo design iterations to finalize a cohesive brand identity.
- Developed comprehensive brand guidelines to ensure consistency across all brand touchpoints.
- Defined a new brand ethos that resonates with modern market demands and strategic goals.
- Crafted compelling mission and vision statements that encapsulate Apex Infralink’s aspirations and values.
Impact
- We made sure to give the logos, website, and colors a premium look and feel which aligns with the new brand positioning statements. After a few productive discussions, we also created a tagline for the company “Achieving Performance Excellence”
- The core values we came up with for the brand were: Trust, Stability, Reliability & Commitment and the brand positioning was set around the brand being “solutions-oriented” and “achieving performance excellence.”
- We also gave a very modern and fresh look to their new brand logo which perfectly aligned with the new brand positioning statements.
- All these were incorporated in a detailed brand book that served as the identity & guideline for all communication avenues.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood ArmyAbout the Brand Ram Bandhu is a leading FMCG brand with a legacy of excellence, and Madhuri Dixit is the brand ambassador. It...
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 MonthsAbout the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique...
Thinking Lab
Why Emotional Marketing Is a Game-Changer for Digital Campaigns
Introduction In today’s digital world, consumers are buying not only products but also emotions. Emotional marketing has become one of the most powerful ways for brands to connect with their audience on an emotional level. Instead of focusing only on features or...
Understanding the Role of Conversational Marketing in Modern Digital Strategies
Ever tried calling customer service only to be stuck on hold forever? We’ve all been through it, and let’s be honest, no one has time or patience for that anymore. In today’s fast-moving world, customers expect fast responses. This is where conversational marketing...
Create Engaging Social Media Content | Tips by DigiChefs
How to Create Engaging Social Media Content Introduction Hello, social media wizards! The scroll is real and fast. If your post doesn’t capture attention in seconds, it’s lost in a sea of memes and trendy sounds. So, how do you stand out? It all comes down to social...