Total Branding Makeover for Its Entire Group of Companies | Apex Infralink
About the brand
Apex Infralink is a 20 year old, well established group of companies that provides bulk human resources for infrastructure projects in India & Middle East. They have many other staffing solutions and security solutions companies under the Apex family.
Branding
B2B
Brand Guidelines & Brand Positioning
Brand Guidelines & Brand Positioning
Delivery Overview
We helped Apex Infralink in a complete rebranding exercise. Right from the logo to their brand guidelines everything was worked upon to meet the new age goals of the company. Our team came up with a whole new brand ethos and positioning statements for Apex Group. Brainstorming sessions with the client helped in creating interesting Mission, Vision and tagline for the company.
We identified the pain points, problem statements and the goals for the brand. We did competition analysis in terms of ethos, positioning and communications. We conducted a several rebranding exercises and logo design exercises to come up with the brand positioning, mission and vision statements and their brand new logo.
Impact
We made sure to give the logos, website and colors a premium look and feel which aligns with the new brand positioning statements. After a few productive discussions, we also created a tagline for the company – Apex Infralink – Achieving Performance Excellence
The core values we came up for the brand were: Trust, Stability, Reliability & Commitment and the brand positioning was set around the brand being “solutions-oriented” and “achieving performance excellence.” We also gave a very modern and fresh look to their new brand logo which perfectly aligned with the new brand positioning statements.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Spreading Smiles & A Lasting Impression With A 115% Increase In Conversions & 2.7 Million Impressions | Dr. Dento
Spreading Smiles & A Lasting Impression With A 115% Increase In Conversions & 2.7 Million Impressions | Dr. Dento About the brand Dr. Dento believes in deriving natural solutions to oral care problems. Products are technology driven & researched-backed, vegan,...
Delivering Happiness! Jeebly’s Reel Content and Moment Marketing for Social Media Strategy #JeeblyDelivery
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brandJeebly is a tech-driven last mile delivery logistics company delivering joy to our partners as well as individuals, empowering them to seamlessly manage their...
Jeebly’s Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brand Technical Optimization: Our agency's strategic implementation of schemas, optimization for featured snippets, and creation of detailed FAQ pages, as well as...
Thinking Lab
YouTube Helps Advertisers Reach the Right Audience with New AI Tools
Do you know the world's largest video-sharing platform YouTube has announced new AI-powered advertising tools? These tools will enable the advertisers & brands, to connect with the suitable audiences and to optimize campaign performance. These are some AI tools...
Google Brings AI Image and Text Generation to Search with SGE Upgrade
Google is continuously updating its SGE. On October 12, 2023, Google announced a latest update to its Search Generative Experience (SGE), which is a greeting image using AI and Search for inspiration with SGE. We know that SGE is still in its early stages of...
Google adds new structured data for new vehicle listings
In a bid to further refine and streamline the online vehicle shopping experience, Google has recently rolled out new structured data specifications specifically tailored for vehicle listings. This update is poised to revolutionize the way users search for, explore,...
