Complete Branding Makeover for One of the Largest Manpower Companies in Asia | Apex Infralink
About the Brand
Apex Infralink, a premier bulk human resource hiring company, specializes in providing large-scale staffing solutions across various industries. Founded in 2010, Apex Infralink has successfully placed over 50,000 candidates in key positions, serving more than 500 clients nationwide. With a dedicated team of 200+ HR professionals and a comprehensive database of skilled talent, the company ensures efficient and effective hiring processes
Branding
B2B
Brand Guidelines & Brand Positioning
Branding
Delivery Overview
- We undertook a comprehensive rebranding initiative for Apex Infralink, focusing on modernizing its identity to align with contemporary business objectives.
- We conducted brainstorming sessions with Apex Infralink to define new brand ethos, mission, vision, and tagline.
- Identified pain points, problem statements, and strategic goals to inform the rebranding strategy. Analyzed competitors’ ethos, positioning strategies, and communications to identify gaps and opportunities for differentiation.
- Executed multiple rebranding exercises and logo design iterations to finalize a cohesive brand identity.
- Developed comprehensive brand guidelines to ensure consistency across all brand touchpoints.
- Defined a new brand ethos that resonates with modern market demands and strategic goals.
- Crafted compelling mission and vision statements that encapsulate Apex Infralink’s aspirations and values.
Impact
- We made sure to give the logos, website, and colors a premium look and feel which aligns with the new brand positioning statements. After a few productive discussions, we also created a tagline for the company “Achieving Performance Excellence”
- The core values we came up with for the brand were: Trust, Stability, Reliability & Commitment and the brand positioning was set around the brand being “solutions-oriented” and “achieving performance excellence.”
- We also gave a very modern and fresh look to their new brand logo which perfectly aligned with the new brand positioning statements.
- All these were incorporated in a detailed brand book that served as the identity & guideline for all communication avenues.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood ArmyAbout the Brand Ram Bandhu is a leading FMCG brand with a legacy of excellence, and Madhuri Dixit is the brand ambassador. It...
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 MonthsAbout the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique...
Thinking Lab
Visual Hierarchy in UI Design: A Guide to Crafting User-Friendly Interfaces
Introduction to Visual Hierarchy When it comes to user experience design, the principles you follow are essential for creating an interface that feels intuitive and engaging. One of the standout features in building a user-friendly interface is visual hierarchy. This...
Data-Driven Advertising Insights for Better Campaign Optimization
Introduction to Data-Driven Advertising Data-driven advertising has truly revolutionized the way businesses can outpace their competitors. With the surge of data flowing in from various channels, brands now have the power to gather, analyze, and utilize consumer...
Making Your Email Content Personal for Maximum Impact
Getting Started with Email Personalization Email marketing is still one of the most effective ways for businesses to connect with their audience. But in a sea of emails, how do you make yours stand out? That’s where email personalization comes in. It’s all about...
