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Total Branding Makeover for Its Entire Group of Companies | Apex Infralink

About the brand

Apex Infralink is a 20 year old, well established group of companies that provides bulk human resources for infrastructure projects in India & Middle East. They have many other staffing solutions and security solutions companies under the Apex family.






Brand Guidelines & Brand Positioning

Case study subject

Brand Guidelines & Brand Positioning

Delivery Overview

We helped Apex Infralink in a complete rebranding exercise. Right from the logo to their brand guidelines everything was worked upon to meet the new age goals of the company. Our team came up with a whole new brand ethos and positioning statements for Apex Group. Brainstorming sessions with the client helped in creating interesting Mission, Vision and tagline for the company.

We identified the pain points, problem statements and the goals for the brand. We did competition analysis in terms of ethos, positioning and communications. We conducted a several rebranding exercises and logo design exercises to come up with the brand positioning, mission and vision statements and their brand new logo.



We made sure to give the logos, website and colors a premium look and feel which aligns with the new brand positioning statements. After a few productive discussions, we also created a tagline for the company – Apex Infralink – Achieving Performance Excellence

The core values we came up for the brand were: Trust, Stability, Reliability & Commitment and the brand positioning was set around the brand being “solutions-oriented” and “achieving performance excellence.” We also gave a very modern and fresh look to their new brand logo which perfectly aligned with the new brand positioning statements.

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