#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions 

• Type7 strives to create beautiful art work by combining typography and pattern, thereby re-imagining everyday objects with their designs, making them unique.
• Type7 offers a range of stationery products like planners, notebooks, notepads, and art frames.

Marketing Objective

• Developed various audience segments to target specific niche of the audience, utilizing platform and pixel learning for a broader segment.
• Enhanced our ad creatives by seamlessly incorporating pricing information with visually compelling elements, delivering a more impactful experience for our audience.
• Leveraged festive occasions to increase conversions by offering enticing discounts and fostering a sense of urgency around these promotions.
• Boosted bottom-funnel conversions by targeting the most engaging audiences and implementing aggressive remarketing strategies.
• Generated different sets of Lookalike Audiences to connect with more relevant individuals likely to convert.

• Through careful audience experimentation, we were able to successfully reduce our CPOs by 40%
• Increased the remarketing budget with the aim of enhancing brand recall among our consumers and increase the Number of Order

• Achieved an increase of over 150% in the number of Add to Carts and Initiate Checkout actions month over month.