World Sandwich Day: Sandwizzaa 2025
(3rd Nov- 8 Nov 2025)
About the Brand
Sandwizzaa is a fine QSR based out of Mumbai.
It was started in 1986 in Santacruz and since then it has established 18+ outlets across Mumbai.
Having won Mumbai’s Best Sandwich Award twice in Zomato and once in Swiggy – Sandwizzaa has sold over 2 million sandwiches, hereby claiming the title of “Mumbai’s Best Sandwich” with the utmost pride.
Thought Behind
To mark World Sandwich Day, we curated a high-impact, multi-channel celebration that went beyond just another promotional moment.
We wanted to position Sandwizzaa as Mumbai’s definitive sandwich authority.
The campaign was designed to deepen cultural relevance, spark conversation, and drive meaningful engagement and footfalls through a strategic mix of experiences, influencer storytelling, media partnerships, and a first-of-its-kind Sandwich Crave Party.
Overview
From 3rd to 8th November 2025, we turned World Sandwich Day into a full-fledged city festival. The campaign united on-ground activations, digital buzz, influencer energy, and media amplification – all packaged under one flavourful celebration.
Across Mumbai, the streets came alive with tricycle ads, radio jingles, print stories, and interactive promotions, while social media resonated with reels, contests, and dance challenges.
The week culminated with India’s First Sandwich CraveParty – the star of our campaign – an unforgettable night where 64 guests, influencers, and media partners came together to celebrate the spirit of sandwiches with music, flavour, and fun.
Campaign Activities
Website Traffic Snapshot
Execution- Social Brand content
Execution- Influencer Marketing pre buzz campaign
Execution- Influencer Marketing After Rave Party
Impact
- Social Views: 1.8 million +
- Social Engagement: 23,721
- Radio Listenership: 2.3 million +
- Newspaper Viewership: 367k
- Website Active Users: 84% hike in new website visitors
- District App Offer Redemptions: 3,505
- Event Attendance: 70+ guests
- Leaflets Distributed: 17,500+
Most Popular Case Studies
Ad Films Creative Showcase for Just In Time
Ad Films Creative Showcase for Just In TimeAbout the BrandJust In Time is India’s largest watch retailer, bringing iconic global brands under one roof across 80+ boutiques nationwide. With a strong foothold in the premium and luxury segment, it caters to a diverse...
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler FinancingAbout the Brand Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing Bajaj Auto Credit Limited (BACL) is the dedicated financing arm of Bajaj Auto...
Hometown Furniture Pinterest Growth: 249% Impressions in 4 Months
Hometown Furniture Pinterest Growth: 249% Impressions in 4 MonthsAbout the Brand Hometown, one of India’s leading furniture brands, operates over 16 stores across the country. We offer a wide range of high-quality furniture, including bedroom sets, modular kitchens,...
Thinking Lab
From 600 Impression To 40,000+ Impressions in Just 5 Month: SEO growth of Everest Fleet
From 600 Impressions to 40,000+ Impressions in Just 5 Months: SEO growth of Everest FleetAbout the Brand At Everest Fleet is all about Mobility In Action. Their purpose is to harness expertise in transporting people and goods, powering change in how they move, driving...
Major Types of Schema Markup and How Implementing Them Can Boost Rankings and Visibility
Most SEOs majorly work on keyword research, on-page optimization, and backlinks, but the technical side often gets less attention. Schema markup is one of those powerful elements many skip because they don’t fully understand what is schema markup or how it impacts...
Top 25 Creative Agencies in India Setting the Standard in 2025
In 2025, creativity is the fuel that powers brand growth. From shaping brand identity to telling stories that connect with audiences, the right creative advertising agency can be the difference between blending in and standing out. India’s creative landscape is...