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150K Organic Reach On Social Media With Special Diwali Campaign | Jamunda Hills

About the Brand

Jamunda Hills is a one-of-a-kind premier second home project that offers luxurious residential living amidst the serene natural surroundings of Igatpuri. Owned by Nasik-based GDC Group, the project spans over 300 acres and features 500+ meticulously designed homes, blending modern amenities with nature’s tranquility. Since its launch, the project has attracted over 1,000 satisfied homeowners.

Objective

Brand Awareness

Category

Real Estate

Ingredients

Full Digital Suite

Case study subject

Social Media Marketing

Delivery Overview

  • To highlight the serene and welcoming essence of Jamunda Hills, we created a Diwali campaign centered around the epic story of Ramayana and Lord Rama’s return to his home drawing inspiration from the theme of coming home.
  • Theme Selection – Leveraged the Diwali period, a time synonymous with the return of Lord Rama to Ayodhya, to create a relatable and culturally resonant campaign.
  • Creative Execution – Developed a series of posts featuring cartoonized versions of Ramayana characters & incorporated these characters into actual locations at Jamunda Hills, blending mythological storytelling with real-world visuals

Impact

The campaign achieved an impressive organic reach of 20,000 within the first week. The 5-post series reached over 80,000 people organically by the end of the month. Engagement increased by over 220% compared to usual posts, demonstrating the campaign’s ability to captivate and engage the audience. The campaign also led to a rise in lead inquiries on social media.

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