150K Organic Reach On Social Media With Special Diwali Campaign | Jamunda Hills
About the Brand
Jamunda Hills is a one-of-a-kind premier second home project that offers luxurious residential living amidst the serene natural surroundings of Igatpuri. Owned by Nasik-based GDC Group, the project spans over 300 acres and features 500+ meticulously designed homes, blending modern amenities with nature’s tranquility. Since its launch, the project has attracted over 1,000 satisfied homeowners.
Brand Awareness
Real Estate
Full Digital Suite
Social Media Marketing
Delivery Overview
- To highlight the serene and welcoming essence of Jamunda Hills, we created a Diwali campaign centered around the epic story of Ramayana and Lord Rama’s return to his home drawing inspiration from the theme of coming home.
- Theme Selection – Leveraged the Diwali period, a time synonymous with the return of Lord Rama to Ayodhya, to create a relatable and culturally resonant campaign.
- Creative Execution – Developed a series of posts featuring cartoonized versions of Ramayana characters & incorporated these characters into actual locations at Jamunda Hills, blending mythological storytelling with real-world visuals
Impact
The campaign achieved an impressive organic reach of 20,000 within the first week. The 5-post series reached over 80,000 people organically by the end of the month. Engagement increased by over 220% compared to usual posts, demonstrating the campaign’s ability to captivate and engage the audience. The campaign also led to a rise in lead inquiries on social media.
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions Core Insight People crave authentic, relatable experiences that reflect their own lives and emotions. In an age, where digital content is...
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Thinking Lab
How Generative AI is Revolutionizing Visual Ads Creation
Imagine you are running a digital campaign and need a stunning visual right away. Traditionally, you would call in designers, plan photoshoots, and wait days for edits. But what if there was a faster way to create high-quality, custom visuals in minutes? That’s...
How AI Is Redefining the Digital Marketing Landscape | DigiChefs
88% of digital marketers use AI at their jobs, according to a survey by Survey Monkey. This is a huge number, right? And it only keeps growing. As AI is being used on such a large scale, the impact is also at the same level. Businesses are using AI in marketing to...
The Top AI Tools for Digital Marketers in 2025
Digital marketing is a field driven by innovation. At the centre of it are the various tools that help marketers be productive. However, the number of tools that exist are huge. As we move forward, AI has to be integrated more ingeniously to get the best outcomes. For...
