340K+ Views On App Promotion Video | Dutolo
About the Brand
Dutolo stands for Dustbins & Toilets locator. It simply aims at helping fellow citizens locate the nearest dustbins & toilets wherever they are. They cover 2 major cities currently, Mumbai & Chennai and are completely crowd-sourced! This app was built keeping the Swachh Bharat Abhiyan in mind.
Awareness
Social Welfare
Video Production, Video Marketing
Video Marketing
Delivery Overview
The DigiChefs team brainstormed various ideas across the whiteboard to promote the app in a subtle non conventional manner. The method of scolding the listeners was done to death and we wanted to try something new. We worked towards story-boarding one of the most unique scripts ever to talk about one of the most mundane topics. The video was then promoted to a specific TG which reacted brilliantly to yield high visibility for the brand.
Impact
Reach mattered the most here as the cause needed people’s attention. The video by virtue of its ingenuity managed to garner over 1 Million reach with 340K+ views on Facebook alone. The cumulative video views across platforms passed over 750K making it one of the trending content pieces of the month.
Most Popular Case Studies
Eris Lifesciences Creative Showcase
Eris Lifescienes Creative Showcase About the Brand Eris Lifesciences, founded in 2007, is a leading Indian pharmaceutical company revolutionizing chronic care therapies across diabetes, cardiology, dermatology, and more. Ranked as one of India’s market leaders, Eris...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood ArmyAbout the Brand Ram Bandhu is a leading FMCG brand with a legacy of excellence, and Madhuri Dixit is the brand ambassador. It...
Thinking Lab
Why Emotional Marketing Is a Game-Changer for Digital Campaigns
Introduction In today’s digital world, consumers are buying not only products but also emotions. Emotional marketing has become one of the most powerful ways for brands to connect with their audience on an emotional level. Instead of focusing only on features or...
Understanding the Role of Conversational Marketing in Modern Digital Strategies
Ever tried calling customer service only to be stuck on hold forever? We’ve all been through it, and let’s be honest, no one has time or patience for that anymore. In today’s fast-moving world, customers expect fast responses. This is where conversational marketing...
Create Engaging Social Media Content | Tips by DigiChefs
How to Create Engaging Social Media Content Introduction Hello, social media wizards! The scroll is real and fast. If your post doesn’t capture attention in seconds, it’s lost in a sea of memes and trendy sounds. So, how do you stand out? It all comes down to social...