340K+ Views On App Promotion Video | Dutolo
About the Brand
Dutolo stands for Dustbins & Toilets locator. It simply aims at helping fellow citizens locate the nearest dustbins & toilets wherever they are. They cover 2 major cities currently, Mumbai & Chennai and are completely crowd-sourced! This app was built keeping the Swachh Bharat Abhiyan in mind.
Awareness
Social Welfare
Video Production, Video Marketing
Video Marketing
Delivery Overview
The DigiChefs team brainstormed various ideas across the whiteboard to promote the app in a subtle non conventional manner. The method of scolding the listeners was done to death and we wanted to try something new. We worked towards story-boarding one of the most unique scripts ever to talk about one of the most mundane topics. The video was then promoted to a specific TG which reacted brilliantly to yield high visibility for the brand.
Impact
Reach mattered the most here as the cause needed people’s attention. The video by virtue of its ingenuity managed to garner over 1 Million reach with 340K+ views on Facebook alone. The cumulative video views across platforms passed over 750K making it one of the trending content pieces of the month.
Most Popular Case Studies
Creative Showcase Case Study 2026 Amreesh Neon
Creative Showcase Case Study 2026About the Brand For over 48 years, Amreesh Neon has been transforming retail spaces with its comprehensive design solutions. With an experience of nearly five decades, Amreesh Neon has established itself as the leading branding...
Sunhalt Gold Valentine’s Campaign Case Study | AI Storytelling
#SPFMadeItPossible - Valentine’s Day Campaign for Lupin Pharma’s Sunhalt Gold About the brand Powered by Lupin, Sunhalt Gold is revolutionizing sun protection with modern UV defense care trusted by top dermatologists. Committed to innovation and dermatological...
Creative Showcase
Creative Showcase About the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique resorts. Present in over 50 locations, their goal is to create...
Thinking Lab
How Social Commerce Trends Are Changing the eCommerce Playbook
There was a time when social media and online shopping had very clear jobs. One was where people wasted time and watched random videos. The other was where they went with a plan and checked out. Those lines have disappeared, and social commerce trends are the reason...
How to Boost Your Website Page Speed and Skyrocket Your SEO Performance
Why Website Speed is a Ranking and Revenue Factor Speed is no longer just a technical metric; it is now one of the most important factors while measuring the impact of your brand in the digital space. Today, users expect websites to load instantly; if a page takes...
Why Strong Brand Identity Is the Backbone of Successful Digital Marketing
In the fast-moving world of digital marketing, brands are constantly competing for attention. Scroll through any social feed or search result page and you’ll see hundreds of businesses trying to stand out with eye-catching visuals, clever messaging, and polished...
