340K+ Views On App Promotion Video | Dutolo
About the Brand
Dutolo stands for Dustbins & Toilets locator. It simply aims at helping fellow citizens locate the nearest dustbins & toilets wherever they are. They cover 2 major cities currently, Mumbai & Chennai and are completely crowd-sourced! This app was built keeping the Swachh Bharat Abhiyan in mind.
Awareness
Social Welfare
Video Production, Video Marketing
Video Marketing
Delivery Overview
The DigiChefs team brainstormed various ideas across the whiteboard to promote the app in a subtle non conventional manner. The method of scolding the listeners was done to death and we wanted to try something new. We worked towards story-boarding one of the most unique scripts ever to talk about one of the most mundane topics. The video was then promoted to a specific TG which reacted brilliantly to yield high visibility for the brand.
Impact
Reach mattered the most here as the cause needed people’s attention. The video by virtue of its ingenuity managed to garner over 1 Million reach with 340K+ views on Facebook alone. The cumulative video views across platforms passed over 750K making it one of the trending content pieces of the month.
Most Popular Case Studies
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video Plays
Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video PlaysAbout the Brand Sunhalt Gold is a hydrating sunscreen that provides effective broad-spectrum protection against both UVA and UVB rays. It is one of the most trusted sunscreen...
An explosive 118% increase in engagement for our Diwali Campaign – #GiftOfNutrition | Nutrihance
An explosive 118% increase in engagement for our Diwali Campaign - #GiftOfNutrition | Nutrihance About the Brand Jubilant Nutrihance is a leading dietary & health supplements brand in India, offering a Protein powder health drink, MULTIOMEGA capsules, and UB GOLD...
Thinking Lab
Answer Engine Optimization (AEO): The Future of Search Visibility
Did you know that AI-powered search tools like ChatGPT, Google’s AI Overviews, and Perplexity are changing the way people find information online? Traditional SEO isn’t enough anymore. If your content isn’t optimized for Answer Engine Optimization (AEO), you might be...
Revolutionizing Fashion with AI: The Future of Fashion Visuals is Here!
What if you could create high-fashion visuals without expensive shoots, models, or studio rentals just like the above image? AI transforms fashion photography and has put an end to traditional photo studio work. Modern fashion modeling has eliminated the requirement...
From Zero to Viral: Here’s How You Can Build A Strong Instagram Strategy
Instagram Marketing Strategy: A Guide to Success Instagram is nothing short of a powerhouse when it comes to being the most impactful media platform in the digital landscape globally. As it has over two billion active monthly users, it is one of the most crucial...
