The first and the foremost thing a business owner should do is to get a listing on Google My Business. In this world of Digital Marketing, a business should present on the internet whether you have a website or not. To make it happen, Google My Business listing is the best option to get your business on the internet. From the smallest Paan shops to big organizations all are listed on Google My Business.
Now let us talk about Google My Business(GMB).
What is GMB?
GMB is a free and easy-to-use tool that helps businesses and personals manage their online presence and appearance in Google Search Result Pages and Google Maps.
If you have ever searched for a name of a business, you’ll often see their Google My Business “knowledge box,” a panel containing important information which customers want to know about local businesses, show up first.
If you’re on a mobile device, it will often be the top result before the organic results and paid ads.
If you’re on a desktop, it will be displayed just to the right of the organic and paid search results.
What are the advantages of Google My Business?
- Helps increasing visibility on Google search
- Gives better shopping experience to buyers and customers
- Increased traffic to your website and social profiles
- Increased footfalls at the store/office
- Helps in personal branding
- Shows user reviews to improve trust among users
- Provides call button for easy calling through phones and tablets
Here are 4 pro tips to optimize your GMB listing:
1. Add business information
Your first priority should be adding complete business information which includes your keyword seeded business name, detailed address, phone/mobile number, days/hours of operation, and business category.
These details will help your users get a better idea of your business and it will be easier for them to find your business location with address and location map.
A keyword seeded business name is an advantage as your business name will rank higher in SERPs because of the proper usage of relevant keywords.
2. Use keywords
Google is all about keywords and it is very crucial when it comes to ranking on top position. Similarly for best SEO optimization use keywords in your Business title, description and labels.
There is an option of adding labels where you can directly add business keywords as you can see in the below screenshot.
Also, business descriptions can be used to target keywords. You can use 750 characters in your business description, but only 250 characters are visible in the Google knowledge graph. So make sure that you carefully create your business description and put the most important information and keywords.
3. Upload Images and videos
Take interior and exterior pics of your office to show users how your office looks from inside or outside. In many cases, for digital marketing agencies these pictures show inside view of the office to applicants who wish to work there. External images help your clients to identify the buildings to reach your office for meetings. Upload pictures of your team so clinets know how big your team is.
4. Add posts to promote events and content
Posts are almost like social media posts that show up in Google search in your Google My Business listing (in the Knowledge Graph and on Google Maps). You can add weekly post which you add on your social media channels like Facebook, Instagram and promote your brand as well. You can use it to share your promotional content and offer through Google posts too.
If you are still unclear on how to optimize your Google My Business listing then you can reach out to me on firstname.lastname@example.org or call me on +91 7666235937.
Please share your thoughts and queries in the comments section below.