50% Increase in Instagram Followers with 2.5X Increase in Organic Engagement in 12 Months: Revamping RBL Bank’s Social Media Content Strategy
About the Brand
RBL Bank, one of India’s fastest-growing private banks, offers innovative financial solutions, including personal and business banking, loans, credit cards, and wealth management. Serving over 10 million customers, RBL Bank operates more than 500 branches and 400 ATMs across India, driving financial empowerment and sustainable growth through digital transformation
Engagement + Followers
BFSI
Social Media Revamp
Delivery Overview
- The content on the brand’s handle was very transactional & product-focused instead of engaging & audience-focused. Thus, the engagement rate on the content was very low, and follower growth was stunted.
- We created a holistic social media approach to overcome these challenges which included:
- Trends & Moments – Participating in popular social media trends & events that the users talked about
- Fraud Awareness – Instead of just product-focused content, we also put forward customer interest & educated them
- Multi-lingual – Bringing the personality of RBL Bank using content in Hindi & Marathi to make the brand more familiar with new audiences
- New Age Design Style – Ditching the primitive design aesthetics and adopting new age typography, iconography & elements usage
Creatives
Impact
A complete revamp of the social media content game that also reflected in the impressive growth metrics.
- Overall organic engagement increased by 2.5X.
- Followers on Instagram increased by 50%.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
An explosive 118% increase in engagement for our Diwali Campaign – #GiftOfNutrition | Nutrihance
An explosive 118% increase in engagement for our Diwali Campaign - #GiftOfNutrition | Nutrihance About the Brand Jubilant Nutrihance is a leading dietary & health supplements brand in India, offering a Protein powder health drink, MULTIOMEGA capsules, and UB GOLD...
Honeywell’s 6-Month Success: 331.02% Organic Traffic Growth & 500% Increase in Impressions
Honeywell’s 6-Month Success: 331.02% Organic Traffic Growth & 500% Increase in ImpressionsAbout the brand Honeywell tackles complex challenges in automation, aviation, and energy transition. We offer innovative solutions through our Aerospace Technologies,...
Expanding Horizons: Achieving a 221% Increase in Impressions and a 115% Boost in Conversion Rates | Nomadic Road
Expanding Horizons: Achieving a 221% Increase in Impressions and a 115% Boost in Conversion Rates | Nomadic RoadAbout the brand Nomadic Road is a premier adventure travel company offering unique, off-the-beaten-path journeys across some of the world’s most remote and...
Thinking Lab
20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment’s social media presence
20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment's social media presence About the brand Meal of the Moment (M.O.M) is one of India's fastest-growing instant food & snacking brands. Available across...
Unveiling Our Proven Influencer Marketing Strategy: A Spotlight on Success
In today's dynamic digital landscape, where consumer behavior is constantly evolving, businesses must embrace innovative marketing strategies to stay ahead of the curve. One such strategy that has gained immense popularity and success is Influencer Marketing. At our...
Digital Marketing for Real Estate: Boosting Your Property Sales Online
The real estate industry has undergone a significant transformation in recent years, with the advent of digital technology revolutionizing the way agents connect with clients and market their properties. In this comprehensive guide, we will delve into the world of...
