50% Increase in Instagram Followers with 2.5X Increase in Organic Engagement in 12 Months: Revamping RBL Bank’s Social Media Content Strategy
About the Brand
RBL Bank, one of India’s fastest-growing private banks, offers innovative financial solutions, including personal and business banking, loans, credit cards, and wealth management. Serving over 10 million customers, RBL Bank operates more than 500 branches and 400 ATMs across India, driving financial empowerment and sustainable growth through digital transformation
Engagement + Followers
BFSI
Social Media Revamp
Delivery Overview
- The content on the brand’s handle was very transactional & product-focused instead of engaging & audience-focused. Thus, the engagement rate on the content was very low, and follower growth was stunted.
- We created a holistic social media approach to overcome these challenges which included:
- Trends & Moments – Participating in popular social media trends & events that the users talked about
- Fraud Awareness – Instead of just product-focused content, we also put forward customer interest & educated them
- Multi-lingual – Bringing the personality of RBL Bank using content in Hindi & Marathi to make the brand more familiar with new audiences
- New Age Design Style – Ditching the primitive design aesthetics and adopting new age typography, iconography & elements usage
Creatives
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Impact
A complete revamp of the social media content game that also reflected in the impressive growth metrics.
- Overall organic engagement increased by 2.5X.
- Followers on Instagram increased by 50%.
Most Popular Case Studies
Hometown Furniture Pinterest Growth: 249% Impressions in 4 Months
Hometown Furniture Pinterest Growth: 249% Impressions in 4 MonthsAbout the Brand Hometown, one of India’s leading furniture brands, operates over 16 stores across the country. We offer a wide range of high-quality furniture, including bedroom sets, modular kitchens,...
Google Business Profile Success: 142% Increase in Calls for Dr Ashwadhi dental clinic in Thane
Google Business Profile Success: 142% Increase in Calls for Dr Ashwadhi dental clinic in ThaneAbout the Brand Dr. Ashwadhi Dental, a dental clinic located in Thane. With services ranging from painless root canals to advanced dental implants, pediatric care, and...
How DigiChefs Boosted Zilliobit’s Organic Sessions Through SEO & Content Strategy
Scaling Organic Growth: How Zilliobit Achieved 720% More Sessions & 798% More Users with SEO & Content StrategyAbout the Brand Zilliobit is a leading provider of eLearning solutions, corporate training programs, and employee development platforms. They offer services...
Thinking Lab
Major Types of Schema Markup and How Implementing Them Can Boost Rankings and Visibility
Most SEOs majorly work on keyword research, on-page optimization, and backlinks, but the technical side often gets less attention. Schema markup is one of those powerful elements many skip because they don’t fully understand what is schema markup or how it impacts...
Top 25 Creative Agencies in India Setting the Standard in 2025
In 2025, creativity is the fuel that powers brand growth. From shaping brand identity to telling stories that connect with audiences, the right creative advertising agency can be the difference between blending in and standing out. India’s creative landscape is...
Top 25 Digital Marketing Agencies for Your Brand in India for 2025
In 2025, digital brands don't just survive; they lead the way. The key factor that differentiates a brand that scales from one that struggles is its digital marketing partner. From building a strong online presence to running performance-driven campaigns, the right...