Delivery Overview

• The content on the brand’s handle was very transactional & product-focused instead of engaging & audience-focused. Thus, the engagement rate on the content was very low, and follower growth was stunted.
• We created a holistic social media approach to overcome these challenges which included:
  • Trends & Moments – Participating in popular social media trends & events that the users talked about
  • Fraud Awareness – Instead of just product-focused content, we also put forward customer interest & educated them
  • Multi-lingual – Bringing the personality of RBL Bank using content in Hindi & Marathi to make the brand more familiar with new audiences
  • New Age Design Style – Ditching the primitive design aesthetics and adopting new age typography, iconography & elements usage