5X Increase in Transactions with 86% Decrease in CPA | Vista Rooms
About the Brand
They are a travel and hospitality brand catering to customers who want the privacy of a cozy home with the vibe of a fabulous vacation and the standards of a hotel. With its unique stay options across India, they have served over 150,000 happy travellers on one end, and 300+ second home owners on the other, allowing them to maintain their properties and monetize them.
- Increase Awareness in North India
- Increase Leads & Online Bookings on the website
Hospitality
Performance Marketing
Delivery Overview
With a very strong network of properties in the West & South region the client were looking at increasing their bookings in these regions while increasing their awareness in the north region where they were aggressively increasing their property base.
- Long Term Awareness & Brand Recall: Since this market works on life-time value creation, it was very critical to work on creating a brand recall. We created multiple reach and frequency campaigns to create long term brand recall.
- User Flow Optimization: Optimized the landing page based on extensive data from Google Analytics, CrazyEgg, Inspectlet, etc to reduce the user hinderances & improve the click to conversion rate for the location specific landing pages. clear call-to-actions, and streamlined checkouts to improve user experience and increase ROI.
- Interest-Based Segmentation: Targeted users with interests in luxury travel, adventure, and unique cultural experiences. Aligned with specific interests such as homestays, family travel, group travel, etc.
- Demographic Specificity: Focused on age, income, and lifestyle factors to reach Vista Rooms ideal customers – Upper Middle Class & HNI audiences over 28 in metro cities who were looking for a weekend getaway along with friends & family.
- Creative Varianting: Based on customer insights, we identified the pillars that are deeply impact decission making in this domain: Property, Service Quality &Trust. We created different content pieces highlighting them on different parts of the funnel & used them to get the best results.
Impact
- 5x increase in number of transactions in 6 months.
- 86% decrease in CPA across social & search platforms over 1 year time frame.
- 146.3% improvement in conversion rate over a period of 1 year.
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