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5X Increase in Transactions with 86% Decrease in CPA | Vista Rooms

About the Brand

They are a travel and hospitality brand catering to customers who want the privacy of a cozy home with the vibe of a fabulous vacation and the standards of a hotel. With its unique stay options across India, they have served over 150,000 happy travellers on one end, and 300+ second home owners on the other, allowing them to maintain their properties and monetize them.

Objective
  • Increase Awareness in North India
  • Increase Leads & Online Bookings on the website
Category

Hospitality

Case study subject

Performance Marketing

Delivery Overview

With a very strong network of properties in the West & South region the client were looking at increasing their bookings in these regions while increasing their awareness in the north region where they were aggressively increasing their property base.

  • Long Term Awareness & Brand Recall: Since this market works on life-time value creation, it was very critical to work on creating a brand recall. We created multiple reach and frequency campaigns to create long term brand recall.
  • User Flow Optimization: Optimized the landing page based on extensive data from Google Analytics, CrazyEgg, Inspectlet, etc to reduce the user hinderances & improve the click to conversion rate for the location specific landing pages. clear call-to-actions, and streamlined checkouts to improve user experience and increase ROI.
  • Interest-Based Segmentation: Targeted users with interests in luxury travel, adventure, and unique cultural experiences. Aligned with specific interests such as homestays, family travel, group travel, etc.
  • Demographic Specificity: Focused on age, income, and lifestyle factors to reach Vista Rooms ideal customers – Upper Middle Class & HNI audiences over 28 in metro cities who were looking for a weekend getaway along with friends & family.
  • Creative Varianting: Based on customer insights, we identified the pillars that are deeply impact decission making in this domain: Property, Service Quality &Trust. We created different content pieces highlighting them on different parts of the funnel & used them to get the best results.

Creatives Showcase

Impact

  • 5x increase in number of transactions in 6 months.
  • 86% decrease in CPA across social & search platforms over 1 year time frame.
  • 146.3% improvement in conversion rate over a period of 1 year.
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