About the brand
They are a travel and hospitality brand catering to customers who want the privacy of a cozy home with the vibe of a fabulous vacation and the standards of a hotel. With its unique stay options across India, they have served over 150,000 happy travellers on one end, and 300+ second home owners on the other, allowing them to maintain their properties and monetize them.
With a very strong network of properties in the West & South region the client were looking at increasing their bookings in these regions while increasing their awareness in the north region where they were aggressively increasing their property base.
Steps taken on Social Platforms:
1 – Strategizing the campaigns basis Top of Funnel, Middle of Funnel & Bottom of Funnel
2 – Running aggressive awareness campaigns for the first couple of months to increase the ToF Audience
3 – Highly targetted BoF strategy to improve the conversions at the Bottom
Steps taken on Search Platform:
1 – Modifying campaign structure to target customers basis cities / regions
2 – Comprehensive keyword research to create villa specific and location-specific ad sets
3 – Understanding Seasonality Trends and allocating budgets accordingly
4 – Effective remarketing segmentation & communication to improve conversions.
Apart from that a thorough CRO analysis and optimization was done to increase the user experience on the site which can help improve the conversion rate
1 – 5x increase in number of transactions in 6 months
2 – 86% decrease in CPA across social & search platforms over 1 year time frame
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
#BiodermasGoodbooks Christmas Campaign | Bioderma India About the brand BIODERMA is a NAOS brand that has been passionate about serving skin biology for 40 years. They have invented Micellar water - Sensibio H2O and today it is the world’s best Micellar Water....
Crossword Bookstores Turns 28 | Crossword Bookstores About the brand Crossword bookstores is a renowned bookstore chain having multiple outlets across India. Objective Reliving the memories, milestone and legacy of crossword, by making the audience nostalgic Category...
#MakhanaPremierLeague (MPL) | Meal Of The Moment About the brand A ready to eat food products that has 16 different variants to choose from for all types of hunger. Objective Engagement Category FMCG Ingredients Paid Advertising, Social Media Marketing Case study...
Blogging! What was once a niche hobby of a select few with an affinity towards the written word, is not only one of the most popular personal & commercial trends of today but quite easily an industry worth billions of dollars. While writing has always been...
Around 60% of our portfolio at DigiChefs consists of startups. Businesses who’ve just been around for say 2-4 years, but with immense potential, and certain of them are real game-changers. It’s so bloody exciting to partner with these startups and aligns ourselves...
The lockdown definitely taught all of us quite a lot. For some, an awful lot of time in hand helped bring in clarity on where they are (in life), for some it meant getting to spend the family time that they never imagined happening otherwise. For some, the scare that...