About the brand
They are a travel and hospitality brand catering to customers who want the privacy of a cozy home with the vibe of a fabulous vacation and the standards of a hotel. With its unique stay options across India, they have served over 150,000 happy travellers on one end, and 300+ second home owners on the other, allowing them to maintain their properties and monetize them.
With a very strong network of properties in the West & South region the client were looking at increasing their bookings in these regions while increasing their awareness in the north region where they were aggressively increasing their property base.
Steps taken on Social Platforms:
1 – Strategizing the campaigns basis Top of Funnel, Middle of Funnel & Bottom of Funnel
2 – Running aggressive awareness campaigns for the first couple of months to increase the ToF Audience
3 – Highly targetted BoF strategy to improve the conversions at the Bottom
Steps taken on Search Platform:
1 – Modifying campaign structure to target customers basis cities / regions
2 – Comprehensive keyword research to create villa specific and location-specific ad sets
3 – Understanding Seasonality Trends and allocating budgets accordingly
4 – Effective remarketing segmentation & communication to improve conversions.
Apart from that a thorough CRO analysis and optimization was done to increase the user experience on the site which can help improve the conversion rate
1 – 5x increase in number of transactions in 6 months
2 – 86% decrease in CPA across social & search platforms over 1 year time frame
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