7L Reach Using Influencer Marketing Campaign For Bioderma India
About the brand
BIODERMA is a NAOS brand that has been passionate about serving skin biology for 40 years. They have invented Micellar water – Sensibio H2O and today it is the world’s best Micellar Water.
To Increase Audience Engagement
Beauty and Skincare
Influencer Marketing
Influencer Marketing
Delivery Overview
Concept:
- Christmas is the season of joy & gift-giving. Based on the concept of ‘Santa’s good list & naughty list’, we came up with a concept of ‘who made it to the Bioderma’s Good books this Christmas’. To make it to the Bioderma’s Good books, one must follow a proper skin care routine.
- The focus of the campaign was on the influencers with whom we collaborated to promote our products. We had 3 well-known A-list influencers who showed their followers how they are making their way into Bioderma’s Goodbooks. Only the ones who are loyal Bioderma followers, will make it to the list and win a gift hamper from Bioderma. Influencers presented this concept by sharing their skincare routine via videos, statics, and by going Live.
Our Process:
- We selected three A lister influencers who were from fashion & entertainment category. These influencers were selected for barter collaboration and were chosen to represent Bioderma.
- Campaign Process – Bioderma hamper was offered to the influencers and were expected to deliver content in the form of videos, statics & live.
- Each influencer had a different topic to share. Nikeet Dhillon influencer activity was “Get Ready With Me” where she shared skincare must-haves this season. Pooja Vaidya shared her skin care routine with Bioderma while Pankhuri went live on Instagram where she shared her skin care secrets.
- At the end of the video, influencers asked their followers to participate in #BiodermasGoodbooks challenge to get into their Goodbooks. Two winners were selected by each influencer.
- Countdown for the anniversary through Instagram stories.
Execution:
- We began the campaign with a creative – Be A Secret Santa – that initiated the Christmas buzz. This particular creative was a contest and it received a good amount of engagement. The creatives were in Red and White colours and also had elements in it which gave it a Christmassy feel.
- The next creative was a teaser video which showcased Bioderma’s Goodbooks. This included the pictures of Pankhuri Gidwani, Nikeet Dhillon & Pooja Vaidya with their introductions, signifying that they have made it to the Goodbooks.
- Other creatives showcased Bioderma’s skincare products in the Christmas theme, videos shared by the Influencers, and Christmas wish post.
- Winners were announced on Instagram Live with Pankhuri Gidwani (Femina Miss Grand India 2016) & Shyna Kohli (MUA)
Impact
- We received a good amount of engagement for our Christmas campaign because it was in collaboration with A-List influencers.
- This campaign achieved a Reach of about 5.75 Lakhs / Engagement of 49933 on Instagram & on Facebook we achieved a Reach of about 28K / Engagement of 2.9K
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
#SimplySukin- An Intricate Influencer Marketing Campaign That Reached 1.9M Unique Accounts & Garnered 2.7M Impressions
#SimplySukin- An Intricate Influencer Marketing Campaign That Reached 1.9M Unique Accounts & Garnered 2.7M Impressions About the brand Born in 2007, Sukin is Australia's leading skincare brand that has always been at the forefront of skin health, as people were...
Awareness Campaigns to Emphasize The Values of Empathy & Patient Centricity | Eris Lifesciences
Awareness Campaigns to Emphasize The Values of Empathy & Patient Centricity | Eris Lifesciences About the brand Leading pharma company with solution driven by patient care initiatives. Eris specializes in healthcare therapies, healthcare products & manufacturing...
Campaign to Educate Masses of The Features of Central Railway’s Official Info App | Yatri
Campaign to Educate Masses of The Features of Central Railway's Official Info App | Yatri About the brand Official Mumbai Locals Information app by Central Railway, Mumbai. Accurate | Reliable | Convenient Objective The major goal was to raise awareness among the...
Thinking Lab
Learning About Instagram Algorithm & Its Function
Introduction: "There is a growing concern amongst digital marketers regarding the Instagram algorithm. In this digital age, it is imperative to understand how to use it proficiently and effectively". The algorithm's workings are yet to be known. However, there is an...
5 Ways Social Media Listening Strategy can help your Business
Social listening, also known as social media listening, is tracking and identifying platforms where the company, brand, or product is being mentioned and then analyzing them to create opportunities to act on. Social listening goes beyond the numbers to consider the...
5 Tactics to Improve Your eCommerce Business
Launching an online store and succeeding as an entrepreneur takes a strong person. Once you've taken the best website builders for eCommerce to create your store, the next step is to support your ambition with a sound ecommerce strategy. Luckily, learning how to boost...