85% Increase in Organic Sessions Over 12 Month Period for Pressto India Using SEO

Delivery Overview

• We started working with Pressto India back in 2020 and we’re still taking care of their website’s SEO (as of July 2024).
• The mandate of Pressto was to first rank for their brand terms and then a suite of non-branded terms which would bring them into the limelight digitally.
• Proper SEO implementation on the website resulted into getting them ranked for their brand terms in less than 3 months. Post this, the entire focus was moved to getting them ranked for non branded terms on Google.
• This was initiated by doing a thorough keyword research of their target terms. Our suggestion was for them to rank for keywords locally within their pin codes first. That way they would be able to generate relevant traction from nearby communities around their stores.
• The local SEO efforts were complemented by healthy keyword seeding on the website, local schema implementations, listings on local business websites / directories & getting backlinks from local domains
• Another important peg of the strategy was to work on Google My Business pages of the stores. Thorough GMB optimisation led to receiving calls & store footfalls directly from their website.
• When they launched their PMU (pick me up) feature, we did SEO optimization for the same as well.