#MakhanaPremierLeague – IPL Product Launch Campaign Building Organic Reach – MOM
About the Brand
A ready to eat food products that has 16 different variants to choose from for all types of hunger.
Engagement
FMCG
Paid Advertising, Social Media Marketing
Paid Advertising, Social Media Marketing
Delivery Overview
Concept:
- Cricket is considered as a religion in India.
- Anything and everything that’s related to cricket get noticed and when it comes to IPL, it is the biggest sporting event in the country with most number of views & we had to use this opportunity.
- With the help of this campaign we wanted to showcase all the available and exciting flavours of MOM’s Makhana to our audience.
- And make it a go to snack to have anytime of the day.
How We Executed:
- For our latest campaign #MakhanaPremierLeague we resembled the look and feel of IPL in our creatives.
- We made our audience curious at first and on later stage we revealed the battle is between MOM’s Makhana Flavours and asked our audience to support their favorite flavor.
- We used videos, statics, and interactive stories where Makhanas different flavours are the player in the field.
- It showcased the variety of flavours we had to offer our audience in a creative way.
- Asking the audience which team (Makhana Flavour) you support this MPL.
Impact
- The concept of having the products to battle amongst themselves as a cricket team has proven to be great success.
- The posts garnered almost 50% better reach and video views that we usually receive on our posts.
- This campaign gave us a reach of 77k+ that is more than 50% of the reach in comparison to the other campaigns and gained Engagement of 6k+
- With the help Instagram stories we discovered that Cheddar Cheese, Achari Tomato and The Popping Creamnions are most loved flavours and saw a spike in our stories views that boomed up to 1.4k+
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Jagannath Rath Yatra – The Pulse of India
Jagannath Rath Yatra - The Pulse of IndiaAbout the Brand Pass Pass Pulse (DS Group) is a leader in India’s confectionery segment, recognized for innovative flavor experiences and deeply rooted in everyday Indian moments. Known for culturally relevant storytelling,...
Ad Films Creative Showcase for Just In Time
Ad Films Creative Showcase for Just In TimeAbout the BrandJust In Time is India’s largest watch retailer, bringing iconic global brands under one roof across 80+ boutiques nationwide. With a strong foothold in the premium and luxury segment, it caters to a diverse...
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler FinancingAbout the Brand Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing Bajaj Auto Credit Limited (BACL) is the dedicated financing arm of Bajaj Auto...
Thinking Lab
How to Build High-Performance Websites That Drive Conversions
Introduction Looks alone won't make your website function. But performance, speed, and strategy will. A high-performing website is one where users' experience is intuitive and guides them from browsing to completing the action. And the best website design combines...
The Future of Programmatic Advertising: AI-Driven Smarter Campaigns
The Evolution of Advertising in the Age of AI Advertising in the age of AI has moved beyond manual media buying and planning. With automation, programmatic advertising has become a precision-driven marketing where every click and conversion is data-backed, automated...
The Hidden Power of Content in Building Brand Authority
Introduction Today, the purchase decisions are driven by trust and authority. People prefer brands that are credible, expert and trustworthy before purchasing anything. And that’s where the power of brand authority brings clarity and builds trust. In modern...