1. Start browsing the analytics
Each of the platforms you’re on provides you with some pretty good analytics and you’d possibly want to look into it. What’s getting shared a lot? What’s getting liked a lot? What’s getting commented on a lot? That way you’ll tweak your content strategy also.
2. Document everything
Every step you’re taking, every progress you create, every setback you experience; whatever it’s, jot everything down. It’s an honest practice. Although it’s getting to seem slightly tiresome to record every move, somewhere down the road, it’ll be available handy. At the end of the day, it’s a learning curve for quite anything and therefore the more you learn, the more you earn.
3. Color palette and therefore the design
If you’re mindlessly scrolling through any platform, your brand must stand out for somebody to stop scrolling and see. employing a unique colour palette and elegance for social posts, especially promotional ones, is extremely important.
4. Content is king
What works and what knows depends on the niche and thus the type of audience you’re targeting. What you’ll do is keep an eye fixed for it then rest on what’s clicking (pun intended).
5. Qualitative insights
Experiment more, explore more, expand your horizons. This one quite joins all the above points together. Sure you’d possibly want to remain to what’s working at the moment. If it ain’t broke, don’t fix it right? While that does hold, it’ll restrict your imagination. Every now then, try something new. Who cares if results aren’t in your favour? a minimum of you’ll know needless to mention what you’d wish to avoid within the longer term. And if you come up with something that works better than what you were using, GREAT.
6. Manage all the prevailing social media platforms of the brand with, the same goal
If your brand is on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest etc, track them simultaneously. This is often important because once we mention social strategies, we mean all of our social presence.
Having that consistency on all fronts will work very well for you because if your customer only knows your brand in person, you’d want him to be able to find you easily on any platform, so you’ll build that brand loyalty.
Keep the profile pictures on platforms similar so that the customer doesn’t get confused. Also, check the bios on each page; whether or not they plan to convey the same message, same vibe about your brand or not.
7. People engaging on each platform
More often than not, we see Twitter become a customer service platform, right? It could happen to Instagram also for your brand. You’ve got to make sure all of their concerns are addressed. You don’t need a scenario where people are just berating your Twitter and everybody can see their problems without you providing any solutions thereto.
8. List out your competitors
You might want to start out watching trends and patterns your competitors follow. this may assist you to imbibe all that’s working for them, into your social media strategy.
9. Account ownerships and password management
Each social account should be “owned” by one individual, or even a team, within your organization. That individual is liable for ensuring the account is up-to-date and performing well.
This individual also is going to be responsible for necessary permissions on the account and may pave its strategic direction. they’re going to decide who should have access to the account and what level of access each individual should have.
Rather than distributing the password to your social platforms to varied team members, it’s important to centralize the passwords in one place. This suggests you don’t need to change the password whenever a private leaves your team or shifts to a replacement role or a special department.
