Social Media Campaign gaining Organic Reach of 50,000+ and Engagement of 15k+ for TATA Motors ILCV
About the Brand
Tata Motors ILCV, a leader in the Indian commercial vehicle market, provides a comprehensive range of trucks and buses designed for efficiency and reliability. Serving millions of customers, Tata Motors ILCV boasts over 60% market share in its segment with more than 1 million vehicles on the road and an extensive service network of over 1,800 touchpoints across India
Engagement
Automobile
Full Suite
Social Media Contest
Instagram & FB
Delivery Overview
As an ILCV segment, our social media pages typically experienced lower engagement rates. To address this, we strategically executed a targeted Diwali campaign in November across key social media platforms
Our approach involved a three-phased content strategy:
- Tease: We generated anticipation by hinting at an upcoming grand event, encouraging our audience to stay engaged
- Engage: We designed an interactive contest where participants could win cash prizes. This was aimed at boosting engagement and participation, with winners on all platforms
- Celebrate: We celebrated the winners, enhancing community spirit and encouraging future participation
To ensure comprehensive reach, we supplemented our Instagram and Facebook efforts with informative posts on Twitter, LinkedIn, and Koo, guiding users to the contest on the primary platforms”
Campaign Creatives
Teaser Post:
1. Focused on building anticipation by hinting at something grand coming up.
2. Asked the audience to stay tuned for more details.
Contest Post:
1. Engaged the audience by asking them to select the correct answer from three given options.
2. Offered a prize of Rs.1000 each to two winners.
Winner Announcement Post:
1. Congratulated the two winners from each platform (Instagram and Facebook), totaling four winners.
2. Additionally, to inform our audience on other platforms like Twitter, LinkedIn, and Koo, we posted updates about the contest.
Impact
The integrated strategy significantly amplified our visibility and engagement across all social media channels. The campaign’s impressive results include:
- Reach: 50k+
- Engagement: 15k+
- Impressions: 80k+
- New Followers: 40%
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 MonthsAbout the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM PromotionsIntroductionIn the fast-paced digital marketing world, the demand for authentic, human-centric content has surged. At DigiChefs, we...
Thinking Lab
Create Engaging Social Media Content | Tips by DigiChefs
How to Create Engaging Social Media Content Introduction Hello, social media wizards! The scroll is real and fast. If your post doesn’t capture attention in seconds, it’s lost in a sea of memes and trendy sounds. So, how do you stand out? It all comes down to social...
Boost Your Strategy with Cross-Channel Marketing | DigiChefs
How Cross-Channel Marketing Can Boost Your Overall Strategy In the race to stand out online, many brands spend thousands on SEO, paid ads, social media, email campaigns, and content marketing. But these efforts tend to function in silos, with teams operating in...
AI-Powered Digital Marketing – Hype vs. Reality
Introduction AI is everywhere in digital marketing. From AI-powered content creators to automated ad optimisers, every tool claims to be a game-changer. But let's be honest: does artificial intelligence for marketing genuinely revolutionise the industry, or is it just...
