MOM Social Media Relaunch 2026
About the brand
Ghar wali feeling with #MOMKaKhana!
MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty yet healthy snacks that deliver the warmth, comfort, and nutrition of a household kitchen, while making everyday moments meaningful.
Objective
To relaunch MOM (Meal Of The Moment) on social media and re-establish its positioning in the market as a brand offering ready-to-eat meals and tasty yet healthy snacks!
Strategy
- The content strategy focused on spotlighting high-potential categories like banana chips, daily health mix, makhana, nuts, and instant meals to drive both awareness and trial.
- We built engagement through a mix of micro-campaigns as well as regular contests and giveaways, ensuring constant audience interaction and sustained platform activity.
- Influencer collaborations and in-house static photoshoots and reel productions were leveraged to humanise the brand and showcase everyday consumption moments.
- Timely, contextual campaigns around cricket, Olympics, and festive occasions like Diwali helped the brand stay culturally relevant and top-of-mind throughout the year.
Relaunch Grid
Relaunch Comeback Video
Product-Focused Creatives
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Product-Focused Creatives
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Creative Highlights
Sub Heading
Sub Heading
Sub Heading
Creative Highlights
Sub Heading
Sub Heading
Sub Heading
Moment Marketing Campaigns
Moment Marketing Campaigns
Game On With MOM – Campaign
#GameOnWithMOM was our IPL campaign that focused on a rather grand but delayed gratification by engaging our audience daily through lucrative contest stories, reminder reels, and tapping into key IPL moments with product integration.
Campaign Creatives – Stories
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Impact
- The relaunch strategy rapidly scaled the brand’s visibility, delivering 9.1+ lakh impressions and reaching over 5.6 lakh unique users within the first few months, significantly expanding Meal Of The Moment’s digital footprint.
- Strong video-first content approach drove 153% more plays than the total accounts reached
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Empowering space with Trust and Innovation
James Electricals Website Design & Development Case StudyAbout the brandJames Electricals has built its reputation on trust, referrals, and consistently dependable work. Over the years, the brand has become a trusted partner for residential, commercial, hospitality,...
Creative Showcase Case Study 2026 Amreesh Neon
Amreesh Neon Creative Showcase Case Study 2026 About the Brand For over 48 years, Amreesh Neon has been transforming retail spaces with its comprehensive design solutions. With an experience of nearly five decades, Amreesh Neon has established itself as the leading...
Sunhalt Gold Valentine’s Campaign Case Study | AI Storytelling
#SPFMadeItPossible - Valentine’s Day Campaign for Lupin Pharma’s Sunhalt Gold About the brand Powered by Lupin, Sunhalt Gold is revolutionizing sun protection with modern UV defense care trusted by top dermatologists. Committed to innovation and dermatological...
Thinking Lab
How Social Commerce Trends Are Changing the eCommerce Playbook
There was a time when social media and online shopping had very clear jobs. One was where people wasted time and watched random videos. The other was where they went with a plan and checked out. Those lines have disappeared, and social commerce trends are the reason...
Performance Marketing Pricing Models: CPC vs CPA vs ROAS Explained
Performance marketing is all about results. But before you launch a campaign, there's one important decision to make: how will success be measured? Should you pay for clicks, conversions, leads, or revenue? The answer depends on your business goals. Choosing the right...
Google Ads vs Meta Ads: Which Channel Delivers Better ROI for Indian Brands?
If you've ever run digital advertising, you've probably asked this question: Should I invest in Google Ads or Meta Ads? It's one of the most common debates in performance marketing. The problem is that the answer is rarely as simple as choosing one over the other....