#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
About the Brand
- Type7 strives to create beautiful art work by combining typography and pattern, thereby re-imagining everyday objects with their designs, making them unique.
- Type7 offers a range of stationery products like planners, notebooks, notepads, and art frames.
Marketing Objective
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To increase revenue & ROAS
Core Strategy
- Developed various audience segments to target specific niche of the audience, utilizing platform and pixel learning for a broader segment.
- Enhanced our ad creatives by seamlessly incorporating pricing information with visually compelling elements, delivering a more impactful experience for our audience.
- Leveraged festive occasions to increase conversions by offering enticing discounts and fostering a sense of urgency around these promotions.
- Boosted bottom-funnel conversions by targeting the most engaging audiences and implementing aggressive remarketing strategies.
- Generated different sets of Lookalike Audiences to connect with more relevant individuals likely to convert.
Deliverables
- Through careful audience experimentation, we were able to successfully reduce our CPOs by 40%
- Increased the remarketing budget with the aim of enhancing brand recall among our consumers and increase the Number of Order
- Achieved an increase of over 150% in the number of Add to Carts and Initiate Checkout actions month over month.
Campaign Creatives
Impact
Below data pointer are for the month of December 2023.
- Conversion: Our performance has witnessed a significant elevation, boasting a notable 135% surge in conversion.
- Cost per Conversion: We achieved a substantial 40% reduction in our Cost per Conversion.
- Add to Carts & Initiate Checkouts: There was a 150% uptick in both Add to Cart and Initiate Checkout actions.
- AOV: We saw a 22% rise in our Average Order Value.
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- ROAS: We observed a significant 101% increase in Return on Ad Spend.
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