Delivery Overview

With a very strong network of properties in the West & South region the client were looking at increasing their bookings in these regions while increasing their awareness in the north region where they were aggressively increasing their property base.

• Long Term Awareness & Brand Recall: Since this market works on life-time value creation, it was very critical to work on creating a brand recall. We created multiple reach and frequency campaigns to create long term brand recall.
• User Flow Optimization: Optimized the landing page based on extensive data from Google Analytics, CrazyEgg, Inspectlet, etc to reduce the user hinderances & improve the click to conversion rate for the location specific landing pages. clear call-to-actions, and streamlined checkouts to improve user experience and increase ROI.
• Interest-Based Segmentation: Targeted users with interests in luxury travel, adventure, and unique cultural experiences. Aligned with specific interests such as homestays, family travel, group travel, etc.
• Demographic Specificity: Focused on age, income, and lifestyle factors to reach Vista Rooms ideal customers – Upper Middle Class & HNI audiences over 28 in metro cities who were looking for a weekend getaway along with friends & family.
• Creative Varianting: Based on customer insights, we identified the pillars that are deeply impact decission making in this domain: Property, Service Quality &Trust. We created different content pieces highlighting them on different parts of the funnel & used them to get the best results.