A QoQ rise of 98.2% in New Users and 171K Impressions for KeyPak: A Canadian Shipping Company Through SEO
About the brand
KeyPak is one of Ontario’s largest independent packaging solutions companies founded in 1994, as a family business in London, Ontario.
KeyPak has honed its craft over 25 years. The strategic location of their warehouses and their efficient ordering system ensure that orders are delivered on time and within budget. They have over 3000 quality products in their catalogue.
They are proud of their Canadian roots, but even prouder of the relationships they have built with their customers and the service they have provided since the last 25 years.
Organic Traffic.
Business and Industrial
Search Engine Optimization
Search Engine Optimization
Delivery Overview
- Objective:Keypak joined us in Nov’21 to increase their organic traffic and rankings.
- Challenges:Identical or similar keywords on the website that could lead to the risk of keyword cannibalization. Competing against established and renowned brands in Canada.
- Our Solutions: To rank for these competitive keywords, we ensured that the website was technically optimized by fixing the schemas, sitemaps, robots, URL structures and more.
- To increase their online visibility, we initially focused our efforts on the generic search terms where their rankings were quite low.
- To expedite the ranking process, we optimized the most searched and important pages of the website by strategically adding keywords in the title, description, and the content of the pages.
- We also created high-quality backlinks to improve the local visibility and authority of the website.
Impact
- An impeccable growth of 95.49% was recorded in our current organic traffic (as on Sep’22) as compared to that in Nov’21
- Substantial rise in number of Users (110.11%) and New Users (98.27%) coming to the website
- Noticeable increase of 51.38% in our organic Goal Completions
- A tremendous increase in the total number of clicks (106.66%) and impressions (239.76%) on the website compared to previous results.
- Out of 44 exceptionally performing keywords, 38 are ranking on the first page
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