We are Hiring!

Sorry, your browser does not support inline SVG.

A Significant product launch by DigiChefs that recorded a monumental reach of over 33K

About the brand

MOM – Meal of the Moment is a delectable range of instant meals and healthy snacks, by Alimento Agro Foods Private Limited. They offer healthy snacks & ready to eat food items that tastes just as good as the meals prepared with love by Moms around India.

Objective

To build the necessary hype and product awareness on social media platforms

Category

Food & Nutrition

Core Ingredients

Social Media

Case study subject

Product Launch

Delivery Overview

  • The primary focus of all these activities was to establish MOM’s newly launched products in the Indian market as a stellar choice for healthy snacks
  • An impactful campaign was curated, that aimed at creating a strong brand presence and building awareness
  • The communication highlighted significance on the fact that MOM is a brand that gives you taste without compromising on health
  • Announcements were made by creating grid posts to gain the attention of the existing audience as well as reach new followers
  • Engagement activities done on the lines of “guess what is launching” to build the necessary pre launch hype for Makhanas
  • By introducing a healthy option for snacking, we successfully were able to grasp the attention of the audience and the campaign was a success

Creatives

Impact

The total reach seamlessly crossed 33K+ in numbers

  • The number of likes shot up to 8K+
  • An impressive 400+ comments were received
  • The engagement garnered was phenomenal and pushed beyond 10K+
  • Additionally, we hosted a contest that led us to a whopping 7K views on the video along with 300+ comments
Speak With Our Experts To Know More About This Case Study

Most Popular Case Studies

Thinking Lab