Achieved 4X ROAS for a Newly Launched Ice Cream Brand in Mumbai | Noto Ice Creams

About the brand

NOTO ice creams are a healthy and low-calorie ice cream brand delivering all over Mumbai. Their ice cream tubs contain 75-95 calories, 3 grams of fat, 75% less sugar and twice the amount of protein compared to traditional ice creams.

Objective

Ecommerce

Category

FMCG

Ingredients

Paid Advertising

Case study subject

Paid Advertising

Delivery Overview

NOTO Ice Creams was a young & fresh brand in the market with an exciting product category they started working with us. They had just launched their website and were planning to expand their sales through Facebook & Instagram advertising platforms.
We had to focus on generating traffic to their website (to build top of the funnel) before we moved to sales conversions. We tried a variety of targeting audience pockets every week. Our communication needed to be strong enough to attract more audiences who would eventually purchase our products. Our focus was to conduct traffic campaigns and then later move to conversion campaigns & remarketing campaigns by targeting those who visited our website or added items in our cart or initiated checkout in the last 10 days. We applied a similar remarketing strategy to target the ones who visited the website in the last 20 & 30 days as well.

Impact

Once we started receiving high-quality traffic to the website, we started generating more sales using videos and carousel ads on the chosen platforms. We achieved over 12L+ sales with an average order value of Rs. 1,000+. We achieved as ROAS of 4X during the lockdown period.

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