NOTO Ice Creams was a young & fresh brand in the market with an exciting product category they started working with us. They had just launched their website and were planning to expand their sales through Facebook & Instagram advertising platforms.
We had to focus on generating traffic to their website (to build top of the funnel) before we moved to sales conversions. We tried a variety of targeting audience pockets every week. Our communication needed to be strong enough to attract more audiences who would eventually purchase our products. Our focus was to conduct traffic campaigns and then later move to conversion campaigns & remarketing campaigns by targeting those who visited our website or added items in our cart or initiated checkout in the last 10 days. We applied a similar remarketing strategy to target the ones who visited the website in the last 20 & 30 days as well.