50X Scale in 12 Months | Noto Ice Creams
About the Brand
Discover Noto, where health meets flavor in ice creams crafted with care. Their ice-creams are meticulously curated to provide indulgence while consious eating. Perfect for on-the-go indulgence or mindful snacking, each bite reflects our commitment to health.
Increase Sales
FMCG
Performance Marketing
Performance Marketing
Delivery Overview
We executed a detailed performance marketing strategy including:
- Creative Varianting: Based on customer insights, we identified pointers that are deeply impact decission : Health, Taste & Indulgence. We created different content pieces based on the core decission pointers & used them to come up with the top performing assts.
- Communication route: We promoted the route of “low sugar” & “less calories” in the product actively to get attention from a younger customer group. Ads were created basis product assortment available to get the audience to experience different flavours.
- AOV increment using offers: Primary realization was that for us to have a higher ROAS, we had to improve the AOV further. To ensure a higher AOV, we curated offers that encouraged users to purchase ice-creams in bulk. Eg: 20% off above 1500 rs or buy 3 get 1 free, etc.
- Demographic Specificity: To scale up the campaigns, we broke down audience interests into 8-10 ad groups based on different parameters including interests, behaviour & action based. Once we were set on the audiences we drafted communication that was personalised depending on the ad groups to improve the conversions.
Impact
- We scaled up the campaigns from a media spend of ~ 30K per month to >15L per month.
- The ROAS was increased from 1X to 4X over a period of 12 months.
- The AOV was increased from 480 rs to 1000+ in the same time period.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Empowering space with Trust and Innovation
Empowering space with Trust and Innovation About the brandJames Electricals has built its reputation on trust, referrals, and consistently dependable work. Over the years, the brand has become a trusted partner for residential, commercial, hospitality, IT park, and...
Creative Showcase Case Study 2026 Amreesh Neon
Creative Showcase Case Study 2026About the Brand For over 48 years, Amreesh Neon has been transforming retail spaces with its comprehensive design solutions. With an experience of nearly five decades, Amreesh Neon has established itself as the leading branding...
Sunhalt Gold Valentine’s Campaign Case Study | AI Storytelling
#SPFMadeItPossible - Valentine’s Day Campaign for Lupin Pharma’s Sunhalt Gold About the brand Powered by Lupin, Sunhalt Gold is revolutionizing sun protection with modern UV defense care trusted by top dermatologists. Committed to innovation and dermatological...
Thinking Lab
How Social Commerce Trends Are Changing the eCommerce Playbook
There was a time when social media and online shopping had very clear jobs. One was where people wasted time and watched random videos. The other was where they went with a plan and checked out. Those lines have disappeared, and social commerce trends are the reason...
Performance Marketing Pricing Models: CPC vs CPA vs ROAS Explained
Performance marketing is all about results. But before you launch a campaign, there's one important decision to make: how will success be measured? Should you pay for clicks, conversions, leads, or revenue? The answer depends on your business goals. Choosing the right...
Google Ads vs Meta Ads: Which Channel Delivers Better ROI for Indian Brands?
If you've ever run digital advertising, you've probably asked this question: Should I invest in Google Ads or Meta Ads? It's one of the most common debates in performance marketing. The problem is that the answer is rarely as simple as choosing one over the other....