About the brand
NOTO ice creams are a healthy and low-calorie ice cream brand delivering all over Mumbai. Their ice cream tubs contain 75-95 calories, 3 grams of fat, 75% less sugar and twice the amount of protein compared to traditional ice creams.
NOTO Ice Creams was a young & fresh brand in the market with an exciting product category they started working with us. They had just launched their website and were planning to expand their sales through Facebook & Instagram advertising platforms.
We had to focus on generating traffic to their website (to build top of the funnel) before we moved to sales conversions. We tried a variety of targeting audience pockets every week. Our communication needed to be strong enough to attract more audiences who would eventually purchase our products. Our focus was to conduct traffic campaigns and then later move to conversion campaigns & remarketing campaigns by targeting those who visited our website or added items in our cart or initiated checkout in the last 10 days. We applied a similar remarketing strategy to target the ones who visited the website in the last 20 & 30 days as well.
Once we started receiving high-quality traffic to the website, we started generating more sales using videos and carousel ads on the chosen platforms. We achieved over 12L+ sales with an average order value of Rs. 1,000+. We achieved as ROAS of 4X during the lockdown period.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
#BiodermasGoodbooks Christmas Campaign | Bioderma India About the brand BIODERMA is a NAOS brand that has been passionate about serving skin biology for 40 years. They have invented Micellar water - Sensibio H2O and today it is the world’s best Micellar Water....
Crossword Bookstores Turns 28 | Crossword Bookstores About the brand Crossword bookstores is a renowned bookstore chain having multiple outlets across India. Objective Reliving the memories, milestone and legacy of crossword, by making the audience nostalgic Category...
#MakhanaPremierLeague (MPL) | Meal Of The Moment About the brand A ready to eat food products that has 16 different variants to choose from for all types of hunger. Objective Engagement Category FMCG Ingredients Paid Advertising, Social Media Marketing Case study...
Blogging! What was once a niche hobby of a select few with an affinity towards the written word, is not only one of the most popular personal & commercial trends of today but quite easily an industry worth billions of dollars. While writing has always been...
Around 60% of our portfolio at DigiChefs consists of startups. Businesses who’ve just been around for say 2-4 years, but with immense potential, and certain of them are real game-changers. It’s so bloody exciting to partner with these startups and aligns ourselves...
The lockdown definitely taught all of us quite a lot. For some, an awful lot of time in hand helped bring in clarity on where they are (in life), for some it meant getting to spend the family time that they never imagined happening otherwise. For some, the scare that...