50X Scale in 12 Months | Noto Ice Creams
About the brand
Discover Noto, where health meets flavor in ice creams crafted with care. Their ice-creams are meticulously curated to provide indulgence while consious eating. Perfect for on-the-go indulgence or mindful snacking, each bite reflects our commitment to health.
Increase Sales
FMCG
Performance Marketing
Performance Marketing
Delivery Overview
We executed a detailed performance marketing strategy including:
- Communication route: We promoted the route of “low sugar” & “less calories” in the product actively to get attention from a younger customer group. Ads were created basis product assortment available to get the audience to experience different flavours.
- AOV increment using offers: We curated offers that encouraged users to purchase multiple products together. Eg: 20% off above 1500 rs or buy 3 get 1 free, etc.
- To scale up the campaigns, we broke down audience interests into 8-10 ad groups & communication was personalised depending on the ad group.
Impact
- We scaled up the campaigns from a media spend of ~ 30K per month to >15L per month.
- The ROAS was increased from 1X to 4X over a period of 12 months.
- The AOV was increased from 480 rs to 1000+ in the same time period.
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