Delivery Overview

A detailed media strategy was implemented including:

• Positioning: We re-positioned the dealership around the values of trust & reliability, and rode the story of it being the first BMW dealership across India
• Improving lead quality: Deep dive into the keyword strategy to use more transactional keywords instead of informational or generic keywords. The search report was thoroughly analysed on a daily basis to weed out phrases which could be low purchase intent.
• Improving lead numbers: Top of the funnel building was done using multiple channels other than just search. We utilised platforms like Meta, Taboola, Outbrain, Linkedin, Twitter & Direct Media Buying to reach out to a larger audience.
• Customer journey optimisation: We optimised the landing page by providing multiple lead magnets & CTAs using offers, EMIs, buy back plans, etc. Multiple touch points like call, SMS, Whatsapp & digital lead form were enabled.