How much can generative AI writing match human creativity? A question that has been around for a while after the recent developments in AI. Most digital marketing companies have embraced this shift, resulting in a significant difference in the content creation process. The resources required have been cut down, but some aspects, like the human touch to content, will always be sought after.
Keep reading to find out the role of AI content writing along with its benefits, challenges, and future probabilities in this blog.
How AI Writing Tools Work
Chat GPT, Jasper AI, Copy.ai, and Writersonic are some of the most well known AI writing tools. They run through data on the internet in mere seconds, along with other technical capabilities, to write blogs, ad copy, product descriptions, scripts, and much more. Not only that, AI writing can also adhere to the specific guidelines, generate relevant keywords, structure content, and write other necessities like meta titles and descriptions.
Benefits of Using AI tools in Content Writing
AI content writing tools have shown various advantages when utilised properly. Some stand out more than others:
- Speed & Efficiency: They need a few seconds to generate all the information in the desired structure, which makes them faster compared to human limitations.
- SEO Optimisation: AI content writers can fit the desired SEO requirements and help improve rankings on the search engine results page.
- Cost-effective: As the resources required are less, businesses save a lot of money that would otherwise be spent on employing multiple professionals.
- Content Personalisation: AI tools analyse user data on a large scale. Hence, they can create personalised content that matches your audiences’ demands.
- Multilingual Capabilities: Most people know one or two languages. With the help of AI in content writing, on the other hand, they know multiple global languages, once again surpassing human restraints.
Limitations or challenges of AI Writing
With its multi-fold benefits come a similar number of limitations, which is why digital marketing companies are still wary of AI writing tools to an extent.
- Lack of Human Creativity & Emotion: AI still doesn’t grasp humour or deeper emotions of nostalgia and melancholy, which can prevent AI generated content from connecting to the audience.
- Fact-checking Issues: AI content is made from information all over the internet, including outdated and inaccurate sources that create factual issues.
- Overuse and Repetition of Phrases: AI writing follows similar patterns, words, and weird punctuations (a common one is excessive use of em dash ‘—’). This makes the content look devoid of substance.
- Plagiarism Risks: Since the source of content is not original, the results can sometimes also overlap, i.e., AI generated content may resemble already existing online content.
The Future of AI Writing in Digital Marketing
When used with human oversight, AI writing tools can extensively speed up the content creation process. The quality of the generated content heavily depends on the nature of the prompts, which can only be determined by the writer’s capabilities. Hence, these tools will significantly aid people who understand this and increase their productivity and efficiency. Another important thing to note is that they will become more accurate and personalised with time, making the process easier for writers.
Conclusion
As we progress, AI will mark its presence in more fields and make the correct usage an issue of significant importance to marketing strategies. A fine tuned balance between the use of AI writing tools and human efforts is the best way forward. Together digital marketing companies can create original content that resonates with the target audience. The blend of human experience and AI efficiency can transform the process to drive better results.
