Consumers are now more empowered than before. They do their research before they decide to purchase a product and base their purchase decisions on the same. While it may seem daunting, the truth is that the world of the market is evolving continuously, and hence, we,...
Small businesses are more focused on community and individual customers, which makes social media an excellent platform for small business owners to connect with prospects and customers directly. This builds brand awareness and loyalty. If done effectively, it can...
