Instagram rolled an algorithm update early September 2020, and the world went bonkers. So many handles have spoken about their organic reach going super low overnight. Well, this had to happen, sooner or later. We all knew it, right? We saw that happening with...
I’ve been doing digital marketing for over 8 years now, running an agency for around 5 years and teaching digital marketing for the past 4 years. In all these years, I’ve met hundreds of smart students, clients and professionals, and one question seems to always be a...
Keyword research is probably the most important part of your digital marketing campaign. You are just a keyword ranking away from your first transaction. Keyword research can be intimidating and trust me, it is. Google keyword planner gives you 1000+ keyword ideas for...
“If you’re not on Instagram in 2021, you’re probably crazy!”, I came across a similar dialogue in one of the recent Netflix series that I was watching. And well, I agree. Instagram, undoubtedly, is the choice of platform that a specific set of audience enjoys spending...
COVID-19 has done a lot of damage to our lives. This article isn’t about that. It is about the opportunities it has created in its wake. India’s digital marketing landscape was catching up with the western world. All thanks to Jio for being a catalyst in...
