Having experience in the automobile segment with other premium brands, DigiChefs laid down a closely knitted strategy to increase the number of leads for BMW Navnit Motors Mumbai. Focus was given to generate leads for potential buyers in the early stages of their research cycle & to a nurtured audience targeting test drives. We used creative communication as the hook tied up with our platform expertise to effectively generate leads and high conversions for BMW. Building a better share of voice compared to competitors in Mumbai was also a KPI that we managed to achieve.