About the brand
BMW Navnit Motors is an authorized BMW dealer in India. They were the pioneers in bringing BMW cars in India in 1994. BMW Navnit Motors have sold approx. 5000 cars within Mumbai so far.
Full Digital Suite
Social Media Marketing, Paid Advertising
Having experience in the automobile segment with other premium brands, DigiChefs laid down a closely knitted strategy to increase the number of leads for BMW Navnit Motors Mumbai. Focus was given to generate leads for potential buyers in the early stages of their research cycle & to a nurtured audience targeting test drives. We used creative communication as the hook tied up with our platform expertise to effectively generate leads and high conversions for BMW. Building a better share of voice compared to competitors in Mumbai was also a KPI that we managed to achieve.
Our campaigns achieved Impressions of 28,914,278 with a 43.41% improvement in CTR. We generated about 1807+ leads, reduced our CPLs by 34.7% and gained a 77.46% brand SOV in our target markets.
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