Boosting Organic Engagement by 100% Using Creative Social Media Campaigns | Young Volunteers Organization
About the brand
Young Volunteers Organisation (YVO), a dynamic non-profit, mobilizes youth to engage in impactful community service and social development projects. Since its inception in 2005, YVO has empowered over 10,000 young volunteers, contributing more than 1 million hours to various initiatives. Operating in 25 cities, YVO has positively impacted the lives of over 500,000 individuals through programs in education, healthcare, and environmental conservation
Engagement
NGO
Social Media Marketing
Social Media Marketing
Delivery Overview
The brand was looking to improve its social media presence but only via the organic approach. Being a CSR project, we partnered with the NGO to provide them with great campaigns & content that help them get their message sent across. We created several campaigns that ranged from thematic approaches to event promotions like blood donation drives. We designed varied media like Whatsapp stickers, brochures, flyers, banners & more which were prominently used by all volunteers and it was largely appreciated by the recipients.
Impact
- Within a quarter, the fresh approach to creative content resulted in the organic reach increasing by 43% and a 100% increment in organic engagement.
- This resulted in a significant increase in brand awareness which contributed to higher participation in events like blood donation drives & more.
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