Every great story needs to be told, for, it is that very act which makes it so. Businesses today are promoting far more than just products & services. They are promoting stories that resonate with consumers, a skill that demands a compelling storyteller. Think...
Unless you’re living under a rock, you might already have heard of IGTV (Instagram TV). Launched by Instagram in June this year while celebrating 1 million active users on Instagram. IGTV lets you upload a video which is longer than 60 seconds. Currently limited to...
Much is spoken about the significance for brands to build an app, for a plethora of benefits that apps help brands within the long run. However, there isn’t adequate information on how do you have users commit to your app (or download your app). Flashback, 7 years...
Digital marketing is a fresh business vertical, it’s yet to be incorporated in our academics completely. As a result, we don’t have educated & experienced whales in this domain; everyone is still a fish (big, small or mere fingerlings). Time and again my students...
Since the inception, YouTube has grown multi-folds in social media and video entertainment industry. It took turns to adapt to various new tech reforms like taking over traditional and smart TV viewing, Live videos, 360-degree videos, APIs and more. What’s on YouTube...
Interacting with young marketing enthusiasts is fun. I’ve met both the kinds – the ones who’d decided they want to dive into the pool of marketing/advertising since they were 15; and the ones who took up marketing because, well, there was nothing else they could think...
