Everyone in the digital marketing ecosystem is working on a boatload of strategies to face new challenges in the new year. However, the smartest among them are relying on the most powerful strategy of all – good old-fashioned memes. That’s because everybody loves...
Blogging! What was once a niche hobby of a select few with an affinity towards the written word, is not only one of the most popular personal & commercial trends of today but quite easily an industry worth billions of dollars. While writing has always been...
If there’s one thing that the internet has taught brands & agencies alike, is that humour is perhaps the most powerful force in pop culture. From serious shows, like Sacred Games, causing a tsunami of hilarious memes, to serious events like political press...
It was 2008 when I was first introduced to a blogging platform that was slowing catching up among my peers. At a time when the concept of blogging itself was very new to me, the interaction with WordPress was like entering a whole new dimension. While Blogger was...
Every great story needs to be told, for, it is that very act which makes it so. Businesses today are promoting far more than just products & services. They are promoting stories that resonate with consumers, a skill that demands a compelling storyteller. Think...
