Creating A New Brand Identity From Scratch | The Stitches & Seams

Case Studies, Design Case Studies

About the brand

Stitches & Seams is new player in the custom clothing domain. They provide premium quality men’s apparel along with a bespoke stylist service. Starting out with just formal shirts the product range has expanded to casual shirts, trousers, jackets & kurtas. The brand is currently available exclusively in Mumbai.


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The brand finds its roots in textile legacy of over 30 years. This new brand was the innovative spin on traditional clothing selection. DigiChefs was involved right from the ideation phase. Hence, with it all being entirely new, everything had to be created – brand’s name, its logo & all corresponding collateral. The entire brand identity needed to revolve around aspects of clothing.


Several options were shared for the brand name & finalised at ‘Futuristitch’ as the company name & ‘Stitches ans Seams’ as the brand name. Once the name was finalized the logo options were created to match the vision. Within the first 3 options, the logo was also finalized. This design had a smooth flow with ‘stitching’ as its core element & the brand initials embedded in it.

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