50% Increase in Instagram Followers with 2.5X Increase in Organic Engagement in 12 Months: Revamping RBL Bank’s Social Media Content Strategy
About the Brand
RBL Bank, one of India’s fastest-growing private banks, offers innovative financial solutions, including personal and business banking, loans, credit cards, and wealth management. Serving over 10 million customers, RBL Bank operates more than 500 branches and 400 ATMs across India, driving financial empowerment and sustainable growth through digital transformation
Engagement + Followers
BFSI
Social Media Revamp
Delivery Overview
- The content on the brand’s handle was very transactional & product-focused instead of engaging & audience-focused. Thus, the engagement rate on the content was very low, and follower growth was stunted.
- We created a holistic social media approach to overcome these challenges which included:
- Trends & Moments – Participating in popular social media trends & events that the users talked about
- Fraud Awareness – Instead of just product-focused content, we also put forward customer interest & educated them
- Multi-lingual – Bringing the personality of RBL Bank using content in Hindi & Marathi to make the brand more familiar with new audiences
- New Age Design Style – Ditching the primitive design aesthetics and adopting new age typography, iconography & elements usage
Creatives
Impact
A complete revamp of the social media content game that also reflected in the impressive growth metrics.
- Overall organic engagement increased by 2.5X.
- Followers on Instagram increased by 50%.
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions Core Insight People crave authentic, relatable experiences that reflect their own lives and emotions. In an age, where digital content is...
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Thinking Lab
How Generative AI is Revolutionizing Visual Ads Creation
Imagine you are running a digital campaign and need a stunning visual right away. Traditionally, you would call in designers, plan photoshoots, and wait days for edits. But what if there was a faster way to create high-quality, custom visuals in minutes? That’s...
How AI Is Redefining the Digital Marketing Landscape | DigiChefs
88% of digital marketers use AI at their jobs, according to a survey by Survey Monkey. This is a huge number, right? And it only keeps growing. As AI is being used on such a large scale, the impact is also at the same level. Businesses are using AI in marketing to...
The Top AI Tools for Digital Marketers in 2025
Digital marketing is a field driven by innovation. At the centre of it are the various tools that help marketers be productive. However, the number of tools that exist are huge. As we move forward, AI has to be integrated more ingeniously to get the best outcomes. For...
