Digital Marketing is a volatile subject. It keeps updating every minute of the day and as Digital Marketers it becomes a necessity for us to keep ourselves updated. Digital marketing trends here will help you understand what’s a must for your brand or your business.
Artificial Intelligence:
In simple terms, AI is the intelligence demonstrated by machines. It allows you to obtain or sustain a competitive advantage. AI also allows you to analyze consumer behavior and purchase from the data obtained. One of the examples of AI in business is Mastercard using its Facebook messenger bot uses Natural Language Processing Program to correctly understand what its customers want to say and responds as a real person would.
AI is currently implemented in the areas such as basic communication, product recommendations, content creation, and email personalizations.
Conversational Marketing:
As the name suggests, conversational marketing involves a real-time, one to one conversation between marketers and customers. That is what customers want and that is how brands are reacting. This form of marketing allows marketers to be present in more than one communication channel and at the time that suits best for their customers.
Conversational Marketing helps marketers to focus on user experience by fostering a feedback-driven model that in turn drives higher engagement and loyalty.
Influencer Marketing:
Influencers can be well-known celebrities, or Instagram or Youtube personalities,
who are popular in their niche and have a huge follower base. Such type of marketing is similar to word-of-mouth marketing and tends to work better than corporate advertising.
AI makes it easier to look for influencers that have higher engagement, fewer fake followers, and can potentially bring positive ROI.
Micro-Moments:
The micro-moment is known as “An intent-rich moment when a person turns to a device to act on a need – to know, go, do or buy.”
There are four micro-moments that really matter and those are :
To make use of moments, marketers need to be agile and “be there, be quick & be useful” as Google puts it. Micro-moments question the status-quo of the linear marketing funnel that sets up: Awareness, Consideration, Purchase, Delight.
According to Mention :
“When we act on our needs in the moment, our expectations are high and our patience is low. This makes the quality, relevance and usefulness of marketing more important than ever.”
Social Commerce & Shoppable Posts:
DM Trends In 2022 You Don’t Want To Miss
With e-commerce and social media both growing at alarming rates, it’s no wonder brands are using the two together to maximize opportunities for sales. Social media is integral to digital marketing, and visual platforms like Instagram are gold for marketers. Better yet, visual commerce is taking off as more consumers are willing to buy products through ads they see in their feeds.
Instagram reports that the platform has 1bn users, and 90% of them already follow active shopping brands, with many visiting these profiles on a daily basis. So what better way to leverage this massive potential than by using shoppable posts?