Brand awareness for Dutolo app using smart storytelling
Case Studies
About the brand
Dutolo stands for Dustbins & Toilets locator. It simply aims at helping fellow citizens locate the nearest dustbins & toilets wherever they are. They cover 2 major cities currently, Mumbai & Chennai and are completely crowd-sourced! This app was built keeping the Swachh Bharat Abhiyaan in mind.
Objective
Awareness
Category
Social Welfare
Services provided
Video Production, Video Marketing
Case study subject
Video Marketing
Overview
The DigiChefs team brainstormed various ideas across the whiteboard to promote the app in a subtle non conventional manner. The method of scolding the listeners was done to death and we wanted to try something new. We worked towards story-boarding one of the most unique scripts ever to talk about one of the most mundane topics. The video was then promoted to a specific TG which reacted brilliantly to yield high visibility for the brand.
Outcome
The audience reached was 1M with 340K+ video views on Facebook alone.