340K+ Views On App Promotion Video | Dutolo
About the Brand
Dutolo stands for Dustbins & Toilets locator. It simply aims at helping fellow citizens locate the nearest dustbins & toilets wherever they are. They cover 2 major cities currently, Mumbai & Chennai and are completely crowd-sourced! This app was built keeping the Swachh Bharat Abhiyan in mind.
Awareness
Social Welfare
Video Production, Video Marketing
Video Marketing
Delivery Overview
The DigiChefs team brainstormed various ideas across the whiteboard to promote the app in a subtle non conventional manner. The method of scolding the listeners was done to death and we wanted to try something new. We worked towards story-boarding one of the most unique scripts ever to talk about one of the most mundane topics. The video was then promoted to a specific TG which reacted brilliantly to yield high visibility for the brand.
Impact
Reach mattered the most here as the cause needed people’s attention. The video by virtue of its ingenuity managed to garner over 1 Million reach with 340K+ views on Facebook alone. The cumulative video views across platforms passed over 750K making it one of the trending content pieces of the month.
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Coign Consulting: Elevating Their Digital Presence with a High-Performing Website
Coign Consulting: Elevating Their Digital Presence with a High-Performing WebsiteAbout the Brand Coign Consulting is a leading partner for 150+ clients in e-commerce, retail, logistics, and FMCG, delivering 20-30% cost reduction and enhanced operational efficiency....
Thinking Lab
Using AI to Predict Consumer Trends and Stay Ahead of the Curve
Businesses are no longer staying ahead of the curve to be the best in their field; they are doing it for their survival. With cutthroat competition and ever-shifting consumer taste being the norm, it is hard to know whether what’s working today can work tomorrow as...
The Ethics of AI in Marketing: Balancing Automation with Human Touch
Working in an ever-changing industry like marketing can make automation feel like a superpower. It helps in every aspect of the task, from personalising, optimising, and scaling the efforts into something more significant. However, with AI creeping in and integrating...
Top 10 AI Use Cases in Digital Marketing Nobody Talks About
What is AI being used for in digital marketing? Well, just about everything. From content writing to research, AI has proven quite useful. But beyond the buzzwords, there is a whole other side of AI application in digital marketing that is being used quietly to...
