Viral is the new virus and it just needs a few symptoms like good content, trending topics to spread. Brands try their best to go viral to maintain brand awareness and to gain a new audience. In today’s date, the new wave the brands are following is rather than creating their own trend, they pounce on the existing one and play along with it. Incorporating their brands with the trending topics is what has been followed these days.
This strategy is known as trend jacking. The audience always enjoys and relates to the trends. Brands being a foot forward connect themselves with the trending topics for the audience to feel more relatable. Picking those trending moments to go along with the audience and to connect them is a social media movement which is being played.
To maintain that brand awareness, trend jacking helps a lot. It seems to be easy to follow and trend and conceptualize around it. It will be easier if you follow a few of these simple guidelines:
Using the right tools:
To know what exactly is trending and popular around the world, a precise tool will help you with that for relatable data and that tool is Google Trends. With the help of Google Trends you will get to compare two topics and which one is trending more and which is more popular around the world. The tool also provides information on people’s interest in a specific topic over time. Once you keep your marketing calendar ready, it gets easy to build up ideas around the events that you want to mix in with your brand.
Incorporate trending memes:
Memes are the most relatable and engaging content these days. Every day some of the other content is getting viral considering it as a trending meme. Incorporating your brand with the trend makes it more relatable with the target audience. It gives the audience humorous content and it helps in brand awareness.
Utilize current holidays:
Holidays are the most audience attracting days. These are the best times to launch a marketing campaign or offer campaigns that focus on brand or services directly and choosing the correct social media platform. When it comes to holidays, your customers are always looking for potential deals and gift ideas. It is a great time to grow your followers and engage your audience with interactive content.
Trending hashtags:
Hashtags are one of the best tools to get the most organic reach. A hashtag signifies your campaign worldwide. No matter where you are in the world, trending hashtags help you to consider your content under that particular niche or category. Using the relevant hashtags showcase your content in that specific category. Twitter being the master of trending hashtags can help you find out the hashtags that are trending every day.
Social media is a vast and fast platform for businesses, and there is a topic for everyone no matter what industry your brand falls within. To capitalize on a trending moment and bring the conversation to their brand, businesses can use trendjacking, a strategy that is becoming increasingly popular. Social media marketing agencies can help businesses build a strategy for 2023 and beyond by setting strategic goals, identifying and researching their target audience, and choosing the right social media channels. To make trendjacking work for their company’s social media presence, businesses should reach their audience on a personal level, remain authentic to their customers, and not take anything too far. By establishing their most important metrics and KPIs and focusing on the social media metrics that matter, businesses can ensure that their social media strategy is data-driven and aligns directly with their goals. Social media can help businesses diversify their potential, build a rapport with their current and future audience, boost their sales, and ultimately improve their overall performance
