4.5X greater reach & 3X higher engagement: Using Moment Marketing to amplify Meal Of the Moment’s social media impact
About the brand
Meal of the Moment (M.O.M) is one of India’s fastest-growing instant food & snacking brands. Available across quick commerce segments & retail channels, including supermarkets, convenience stores & retail stores, MOM offers a diverse range of ready-to-eat meals and snacks that blend convenience with authentic flavors
Awareness
Food & Beverage
Social Media Marketing
Moment Marketing
Delivery Overview
- Social media is an ever – evolving landscape where trends can emerge and dissipate in the blink of an eye. To remain relevant and engaging in this dynamic environment, it’s essential to stay ahead of the curve.
- Trend tracking – Kept a constant pulse on emerging trends by identifying trending hashtags, topics, and conversations in real-time
- Agile content production – Set up an agile content production process that enabled us to rapidly develop and deploy content
- Submission to popular curators – Sent the best works to popular curator pages for increased visibility
Impact
- On average, our moment marketing posts achieved a remarkable 4.5X increase in reach and 3X higher engagement compared to regular content
- The brand also received recognition and was featured on prominent industry pages like Social Samosa on several occasions
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