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Using Moment Marketing for 4.5X Greater Reach & 3X Higher Engagement Than Usual | Meal Of the Moment

About the brand

Meal of the Moment, is a leading FMCG brand in the ‘ready to eat’ food sector. Popular for its ‘Maa Ke Haath Jaisa Khana’, the brand has a strong & loyal following across the nation.

Objective

Brand Awareness

Category

FMCG

Ingredients

Social Media Marketing

Case study subject

Social Media Marketing

Delivery Overview

Social media is all about trends and there is something always trending. To keep a pulse on that we set up active measures. Keeping an eye out for moments & capturing them enabled us to create popular & relevant content, something that spoke to a wide variety of people.

Impact

On an average, the moment marketing posts garnered 4.5X more reach & 3X more engagement than regular content. The brand was also featured on pages like Social Samosa on several occassions.

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