2.5X Increase in Organic Reach: Celebrating love & offers with #OffersKaPyaar Campaign for RBL Bank
About the Brand
RBL Bank, one of India’s fastest-growing private banks, offers innovative financial solutions, including personal and business banking, loans, credit cards, and wealth management. Serving over 10 million customers, RBL Bank operates more than 500 branches and 400 ATMs across India, driving financial empowerment and sustainable growth through digital transformation
Awareness
BFSI
Social Media Marketing
Social Media Campaign
Delivery Overview
- Valentine’s Day is universally celebrated as a day of love and affection. There’s one thing that everyone loves – Offers
- Recognizing the dual appeal of this special occasion and irresistible offers, we designed a campaign that seamlessly blended both elements spreading a message of love while enticing customers with numerous offers on their credit cards.
- The campaign targeted popular moments of love, injecting a playful and engaging twist into the copy supported by engaging visuals with thematic consistency to make it memorable and shareable.
Impact
The campaign garnered significant attention and achieved remarkable traction, resulting in
- 2.5X increase in organic reach
- 50% increase in engagement compared to usual content
The campaign also saw a significant rise in direct messages enquiring about the credit card offers.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Creative Showcase: #HaltAndLearn Parody Podcast Series for Lupin Pharma Sunhalt Gold
Creative Showcase: #HaltAndLearn Parody Podcast Series for Lupin Pharma Sunhalt GoldAbout the Brand Backed by Lupin Pharma, Sunhalt Gold is redefining sun protection with advanced UV defense solutions that go beyond the ordinary, tested by top dermatologists. As a...
Thinking Lab
Top 25 Creative Agencies in India Setting the Standard in 2025
In 2025, creativity is the fuel that powers brand growth. From shaping brand identity to telling stories that connect with audiences, the right creative advertising agency can be the difference between blending in and standing out. India’s creative landscape is...
Top 25 Digital Marketing Agencies for Your Brand in India for 2025
In 2025, digital brands don't just survive; they lead the way. The key factor that differentiates a brand that scales from one that struggles is its digital marketing partner. From building a strong online presence to running performance-driven campaigns, the right...
7 Types of Thin Content You Should Replace Immediately for Better Engagement
In today’s search landscape, content quality is non-negotiable. Google has become highly skilled at identifying whether a page truly helps users or simply exists to fill space. Thin content pages with little substance, duplicate or auto-generated text, or overly...