2.5X Increase in Organic Reach: Celebrating love & offers with #OffersKaPyaar Campaign for RBL Bank

About the Brand

RBL Bank, one of India’s fastest-growing private banks, offers innovative financial solutions, including personal and business banking, loans, credit cards, and wealth management. Serving over 10 million customers, RBL Bank operates more than 500 branches and 400 ATMs across India, driving financial empowerment and sustainable growth through digital transformation

Objective

Awareness

Delivery Overview

Valentine’s Day is universally celebrated as a day of love and affection. There’s one thing that everyone loves – Offers
Recognizing the dual appeal of this special occasion and irresistible offers, we designed a campaign that seamlessly blended both elements spreading a message of love while enticing customers with numerous offers on their credit cards.
The campaign targeted popular moments of love, injecting a playful and engaging twist into the copy supported by engaging visuals with thematic consistency to make it memorable and shareable.

Impact

The campaign garnered significant attention and achieved remarkable traction, resulting in

2.5X increase in organic reach
50% increase in engagement compared to usual content

The campaign also saw a significant rise in direct messages enquiring about the credit card offers.

Speak With Our Experts To Know More About This Case Study

Get In Touch

Most Popular Case Studies

Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video Plays

Beauty / Skin & Bodycare, Case Studies, Industries, Social Case Studies, Social Media Marketing

Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video PlaysAbout the Brand Sunhalt Gold is a hydrating sunscreen that provides effective broad-spectrum protection against both UVA and UVB rays. It is one of the most trusted sunscreen...