#OffersKaPyaar – Celebrating Love & Offers | RBL Bank

About the brand

RBL Bank is one of India’s fastest growing private sector banks with an expanding presence across the country. It currently services over 7.8 million customers through a network of 1,616 Offices (371 Branches & 1,245 BC Branches) spread across 28 Indian States and Union Territories

Objective

Brand Awareness

Category

BFSI

Ingredients

Social Media Marketing

Case study subject

Social Media Marketing

Delivery Overview

Valentine’s Day is a day loved by all. But there is one other thing that people love – offers. This campaign was created to showcase & share love as well as offers. The communication targeted popular moments of love with a fun twist in the copy.

Impact

The campaign gained lot of attention & gathered immense traction with 2.5X increase in organic reach & 1.5X increase in engagement than usual.

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