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82.86% QoQ Growth in New Users Through SEO Optimization for Prolicious: A Healthy Snacking D2C Brand

About the brand

Prolicious is a plant-based protein startup with varieties of Gluten-free snack offerings like Khakra, Thins, Breakfast Pre-mix, Pasta, etc. These meals are made with over 20% protein– to help with your nutritious needs, manage your weight and build strength. Plant-based proteins are lower in calories and fats but higher in fiber and essential nutrients. Their aim is to make protein-rich healthy food accessible, affordable and tasty.


Organic Traffic.


Food and Beverage
Health & Nutrition


Search Engine Optimization

Case study subject

Search Engine Optimization

Delivery Overview

  • Objective: Prolicious joined us in Nov ’19 intending to increase their organic traffic and rankings. Their goal was to rank for keywords that would organically yield them a higher amount of traffic and sales

  • Challenges: Gaps in the website in terms of UI/UX and non product-specific keywords that were hampering the reach and visibility

  • Our solution: To boost sales and traffic, we conducted a thorough keyword research of the website and its content. Our campaign used keywords that showed good ranking results. We also did Onpage optimization and used these keywords on the website. This resulted in our website achieving an outstanding growth in Users by 60.32%. These Onpage Optimizations included technical elements such as the use of schemas on product pages, re-writing blogs using high volume keywords and simultaneously improving the internal linking structure, and making sure the crawlability of the website is optimized by updating the robots.txt and sitemap.xml


  • A tremendous growth in sessions by 48% when compared to the last 6 month , i.e. 1st 2021 – 31st July December 2021 vs. 1st January 2022 – 30th June 2022
  • Enormous rise in monthly users by 81.8% and new users by 60% since 1st January 2022 
  • During this phase, the conversions have increased by 62.39% due to remarkable results on the organic ranking front, where the product & blog-based keywords are performing exceptionally well
  • A whopping 392.2% increase in the total number of impressions and 78.8% increase in the total number of clicks in comparison to the above time frame
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