Ranking Targeted Keywords in Top 10 in Google SERP Using SEO | D&H Sécheron
About the brand
D&H Sécheron is one of the leading welding manufacturers in India. Incepted in 1966, D&H Sécheron is an ISO 9001-2015 certified company that offers a comprehensive range of welding solutions in the form of consumables, equipment, training, and fabrication. We have been constantly challenging the status quo in the welding space with their state-of-the-art production facilities, engineering prowess, and widespread dealer network, thus, bringing forth the core values of Quality, Innovation, and Import Substitution into existence.
Website Traffic Enhancement
B2B
Search Engine Optimisation
Search Engine Optimisation
Delivery Overview
The brand is well known in India for its quality welding equipment, but due to high competition, their ranking was not in the top positions of the Google search results. The first milestone was to get their website on top of Google results for target keywords. So, the objective was to fix the website and SEO optimize the website for the relevant keywords, and rank ahead of the competitors.
Steps taken:
1. Page speed improvement
2. Fixing all website issues
3. Competitor keyword analysis to understand the competition
4. SEO optimizing the website with relevant keywords
5. Performing quality backlinks on high DA websites
6. Focusing on a group of keywords to maintain and improve the keyword positions
Impact
| Keyword | MSC | Position Jan 2022 | Position July 2022 |
| Welding Consumables India | 230 | 18 | 1 |
| Electrode manufacturer in india | 170 | 22 | 19 |
| Smaw welding | 1900 | 80 | 10 |
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Increased the engagement by 5X for Western Refrigeration
Increased the engagement by 5X for Western Refrigeration About the brand Western Refrigeration Pvt. Ltd. came into existence in 1972 and first started as a trading company, incorporating and supplying air-conditioning and refrigeration parts to large companies. ...
Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts
Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts About the brand Venture Catalysts are "Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network...
Achieved 8.9 Cr+ Total Viewable Impressions with the CPM of Rs.1.12
Achieved 8.9 Cr+ Total Viewable Impressions with the CPM of Rs.1.12 | Venture Catalysts About the brand Venture Catalysts are "Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network to passionate...
Thinking Lab
Best Digital Marketing Strategies For Social Welfare Industry
Digital marketing has proved to be a solid way of exponential growth for businesses and organizations. It contributes to brand exposure and worldwide reach. It is also less expensive than traditional forms of marketing. Various charity groups had substantial financial...
Digital Marketing Case Studies For Social Welfare Industry
Let’s take a look at how some of the well-known social welfare industry brands boosted their brand presence with our digital marketing expertise! Young Volunteers Organization is an NGO in Mumbai, which is based on the crowd-sourcing model. They had 0 admin...
Best Digital Marketing Strategies For Shipping & Logistics Industry
The logistics and shipping industry is the primary link between consumers and producers. Most of the producers of different products are marketing online. As per the data, 95% of B2B marketers utilize social media content in some form. Digital marketing is crucial...