14K reach and engagement of 8K: Launching India’s leading content-analysis tool, Instoried on the occasion of independence Day.
About the brand
Instoried, an AI-powered content enhancement platform, helps brands and writers create emotionally engaging content. Founded in 2019, Instoried has analyzed over 10 million pieces of content, improving engagement and conversion rates for its users and is trusted by thousands of marketers and businesses worldwide
Engagement
SaaS
Full Suite
Social Media Marketing
Delivery Overview
- We wanted to effectively launch Instoried’s Spelling & Grammar Checker tool and boost engagement through a thematic Independence Day campaign.
- We built tease by discussing the various types of freedom a writer needs, serving as a teaser for the upcoming tool. This was followed by content showcasing the need for the Spelling & Grammar Checker tool tied to the theme of freedom.
- We also amplified this with engagement content asking the audience to caption an image that was linked to the theme.
Impact
The campaign successfully reached 14,000 unique users across our social media platforms. We garnered 8,000 engagements, including likes, comments, shares, and contest participation. The campaign generated 20,000 impressions, showcasing the frequency and extent to which our content was viewed.
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