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#ScriptYourFreedom – Independence Day Campaign For India’s leading Content-Analysis Tool Brand | Instoried

About the brand

Instoried is a content-analysis tool whose AI engine analyzes the emotional quotient of your content and also gives smart recommendations to enhance engagement with the audience.

Objective

Engagement

Category

Startup

Ingredients

Full Suite

Case study subject

Social Media Marketing

Medium

Instagram

Delivery Overview

  • We first did a pre-launch post where we spoke about the different kinds of freedom a writer needs and this particular post acted like a teaser for the main tool launch.
  • On Independence Day, Instoried launched its Spelling & Grammar Checker and we created a video for the same, in which we depicted the need of the tool in a very simple yet effective way.
  • During the same week, we hosted an online contest as an extension to the launch on our social media platforms to boost the engagement on the page. The participants had to caption the contest photograph and this post too depicted the Indian Tricolor, thus, indirectly talking about Independence Day and thus Freedom!

Impact

In this campaign, we achieved:

  • Reach: 35,000+
  • Engagement: 10,000+
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