SimplySukin- An Intricate Influencer Marketing Campaign That Reached 1.9M Unique Accounts & Garnered 2.7M Impressions
About the brand
Born in 2007, Sukin is Australia’s leading skincare brand that has always been at the forefront of skin health, as people were looking for ways to live in a cleaner, more natural and sustainable way to nourish their skin. Sukin’s products are extremely beneficial for skin and it is made with natural ingredients, is cruelty free, vegan and 100% carbon neutral.
Emphasize Sukin’s arrival in India by increasing brand awareness and boosting reach, impressions, and engagement
Beauty
Influencer Marketing
Influencer Marketing
Promotion by influencers
Delivery Overview
- The primary focus of the campaign was to establish Sukin in the Indian market as a stellar Australian made, natural skincare brand
- An impactful campaign was curated, that aimed at creating a strong brand presence and building awareness
- The communication posed immense importance on the fact that Sukin is environment friendly, vegan and cruelty-free
- A set of skilled skincare and beauty influencers were on-boarded as means to reach out to people and build a loyal audience
- A giveaway was hosted to gratify the followers and amplify reach and engagement aggressively
- The created content revolved around the idea of well-being while embodying the very essence of Sukin and being interactive
Impact
The campaign was ultimately a massive success! Here are some statistics on the same:
- The total impressions hiked up to more than 2.7M
- An enormous total of 1.9M unique accounts were reached
- A monumental total of 300K accounts were engaged
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Honeywell’s 6-Month Success: 331.02% Organic Traffic Growth & 500% Increase in Impressions
Honeywell’s 6-Month Success: 331.02% Organic Traffic Growth & 500% Increase in ImpressionsAbout the brand Honeywell tackles complex challenges in automation, aviation, and energy transition. We offer innovative solutions through our Aerospace Technologies,...
Expanding Horizons: Achieving a 221% Increase in Impressions and a 115% Boost in Conversion Rates | Nomadic Road
Expanding Horizons: Achieving a 221% Increase in Impressions and a 115% Boost in Conversion Rates | Nomadic RoadAbout the brand Nomadic Road is a premier adventure travel company offering unique, off-the-beaten-path journeys across some of the world’s most remote and...
50% increase in Instagram followers with 2.5X increase in organic engagement in 12 months: Revamping RBL Bank’s social media content strategy
50% increase in Instagram followers with 2.5X increase in organic engagement in 12 months: Revamping RBL Bank's social media content strategyAbout the brand RBL Bank, one of India's fastest-growing private banks, offers innovative financial solutions, including...
Thinking Lab
20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment’s social media presence
20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment's social media presence About the brand Meal of the Moment (M.O.M) is one of India's fastest-growing instant food & snacking brands. Available across...
Unveiling Our Proven Influencer Marketing Strategy: A Spotlight on Success
In today's dynamic digital landscape, where consumer behavior is constantly evolving, businesses must embrace innovative marketing strategies to stay ahead of the curve. One such strategy that has gained immense popularity and success is Influencer Marketing. At our...
Digital Marketing for Real Estate: Boosting Your Property Sales Online
The real estate industry has undergone a significant transformation in recent years, with the advent of digital technology revolutionizing the way agents connect with clients and market their properties. In this comprehensive guide, we will delve into the world of...