200% Boost In Organic Engagement Using Creative Social Media Posts | PISPL
About the brand
Parekh Integrated Services Pvt Ltd is a Leading Logistics and Supply Chain Solutions provider in India with innovative integrated solutions enabling its customers to gain a competitive advantage in the Indian Market.
Engagement
Logistics
Social Media Marketing
Social Media Marketing
Delivery Overview
- B2B logistics industry is often treated with a severe lack of creative touch. Despite PISPL being an industry leader, its content was trapped in the same stereotype
- The primary goal of our social media strategy was to elevate brand awareness and engagement while revamping the entire visual style. We crafted visually appealing and informative content tailored to resonate with our audience’s interests and values. We employed a diverse range of creative formats, such as educational visuals, vector-based videos, exaggerated visuals and narrative storytelling, ensuring each piece of content delivered a cohesive and impactful brand message.
Impact
- This approach successfully raised awareness about PISPL’s extensive services, its rich legacy, and environmental responsibility
- The social media pages developed much more cohesive communication styles strengthening the brand identity
- Within 3 months we observed a 4X increase in the average engagement rate on the posts
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