In today’s digital age, video has become an essential tool for businesses to engage their audience and increase conversions. According to a recent study by Cisco, 82% of all online traffic will be in the form of video by 2022. Video is also more likely to be...
As a business owner, marketer, or even if you work in a digital marketing agency, you know the importance of having a strong online presence. One key aspect of this is having high-quality, SEO-friendly content on your website. Not only does this help your site rank...
Let’s face it, with an absolutely low entry barrier to start a digital marketing agency, there has been incredible growth in the number of such agencies in countries like India, where laws aren’t as stringent as say, UAE, in terms of licenses for professional...
Almost, every business leader who is looking at scaling marketing operations faces this conundrum at least once in their lifetime. And even when they finally decide, after so much deliberation, they are always unsure about the move. The truth is that there is no right...
We’ve come a long way. We, as marketers. Marketers who’re ever obsessed with starting a conversation with that audience we think wants (or needs) to hear our message. From a time in the past when we thought a billboard was the best (and the only) way to tell a story,...
