Social listening, also known as social media listening, is tracking and identifying platforms where the company, brand, or product is being mentioned and then analyzing them to create opportunities to act on. Social listening goes beyond the numbers to consider the...
Do you have a new brand and need to spread awareness for the same? Advertising your products and brand online is a great way to reach more people and create awareness. You need to first figure out where your audience really is, what time they are the most active, what...
Instagram had introduced the swipe up feature for stories. However, it was only active for the pages that have or had 10k followers. This was a strategy of Instagram that helped your page get link clicks & also conversions. However, Instagram has recently come up...
Hey Corona, I will be honest, I did not expect you to become a pandemic. In my head, you were just another virus in a different country which would not reach our lives. Obviously, you had different plans. You’ve done all the harm you can and we still haven’t given...
If there’s one thing that the internet has taught brands & agencies alike, is that humour is perhaps the most powerful force in pop culture. From serious shows, like Sacred Games, causing a tsunami of hilarious memes, to serious events like political press...
