30% increase in page followers & 4X rise in engagement | influencer led store launch campaign for Go Sport
About the Brand
GO Sport is a specialist in sports footwear, sports apparel & equipment. The brand houses 70+ legendary international brands like Nike, Asics, New Balance, Speedo, etc for the first time in India.
Brand Awareness
Sports & Fitness
Social Media Marketing
Influencer marketing.
Delivery Overview
Concept:
- Our focus was to increase brand awareness and create a buzz about the new store launch on social media.
- We divided the influencer selection process into distinct steps that enabled us to plan and execute an influencer program from scratch, or pick up a few new tricks for making our/the brand’s existing efforts more effective.
- We narrowed down the influencer and filtered their profiles depending on below parameters :
– Location: Delhi
– Type of influencers: Micro and Macro – 10K followers
– Niche: Fitness, Sports
– Engagement rate: More than 2.5%
– Gender: Both
– Objective: Awareness about new store launch at Delhi, Increase store footfall
– Type: Semi Paid ( Store Vouchers)Execution:
- We created our database of 40 influencers and approached them via Instagram Messenger.
- We drafted a script along with the list of deliverables and shared it with the shortlisted influencers.
- We offered the influencers in-store vouchers as a barter collaboration.
- Desired content was shared with the influencers and the same was promoted on their page via posts, videos and instagram stories
Impact
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We got great results out of this campaign through an increase in page followers by 30% and 4X rise in engagement through influencers.
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We achieved our campaign goal by increasing brand awareness and attracting high number of footfall during the store launch. More than that, we were successful in spreading a word about the new store launch in Delhi.
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Many of our influencers were part of the launch day celebration and they attracted a lot of traffic not only in offline store but also in their website that saw a spike of 250%.
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