Delivery Overview

Concept:

• Our focus was to increase brand awareness and create a buzz about the new store launch on social media
• We divided the influencer selection process into distinct steps that enabled us to plan and execute an influencer program from scratch, or pick up a few new tricks for making our/the brand’s existing efforts more effective.
• We narrowed down the influencer and filtered their profiles depending on below parameters :
  – Location: Delhi
  – Type of influencers: Micro and Macro – 10K followers
  – Niche: Fitness, Sports
  – Engagement rate: More than 2.5%
  – Gender: Both
  – Objective: Awareness about new store launch at Delhi, Increase store footfall
  – Type: Semi Paid ( Store Vouchers worth 7K or more)

Execution:

• We created our database of 40 influencers and approached them via Instagram Messenger.
• We drafted a script along with the list of deliverables and shared it with the shortlisted influencers.
• We offered the influencers in-store vouchers worth 7K to as a barter collaboration.
• Desired content was shared with the influencers and the same was promoted on their page via posts, videos and instagram stories