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30% increase in page followers & 4X rise in engagement | influencer led store launch campaign for Go Sport

About the Brand

GO Sport is a specialist in sports footwear, sports apparel & equipment. The brand houses 70+ legendary international brands like Nike, Asics, New Balance, Speedo, etc for the first time in India.

Objective

Brand Awareness

Category

Sports & Fitness

Ingredients

Social Media Marketing

Case study subject

Influencer marketing.

Delivery Overview

Concept:

  • Our focus was to increase brand awareness and create a buzz about the new store launch on social media.
  • We divided the influencer selection process into distinct steps that enabled us to plan and execute an influencer program from scratch, or pick up a few new tricks for making our/the brand’s existing efforts more effective.
  • We narrowed down the influencer and filtered their profiles depending on below parameters :
    – Location: Delhi
    – Type of influencers: Micro and Macro – 10K followers
    – Niche: Fitness, Sports
    – Engagement rate: More than 2.5%
    – Gender: Both
    – Objective: Awareness about new store launch at Delhi, Increase store footfall
    – Type: Semi Paid ( Store Vouchers)

    Execution:

  • We created our database of 40 influencers and approached them via Instagram Messenger.
  • We drafted a script along with the list of deliverables and shared it with the shortlisted influencers.
  • We offered the influencers in-store vouchers as a barter collaboration.
  • Desired content was shared with the influencers and the same was promoted on their page via posts, videos and instagram stories

Impact

  • We got great results out of this campaign through an increase in page followers by 30% and 4X rise in engagement through influencers.

  • We achieved our campaign goal by increasing brand awareness and attracting high number of footfall during the store launch. More than that, we were successful in spreading a word about the new store launch in Delhi.

  • Many of our influencers were part of the launch day celebration and they attracted a lot of traffic not only in offline store but also in their website that saw a spike of 250%.

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