#UpYourGame Influencer Marketing Campaign | Go Sport India

About the brand

GO Sport is a specialist in sports footwear, sports apparel & equipment. The brand houses 70+ legendary international brands like Nike, Asics, New Balance, Speedo, etc for the first time in India.

Objective

To increase brand awareness on social media and create buzz around their new store launch in Delhi

Category

Sports and Fitness

Ingredients

Social Media Marketing

Case study subject

How influencers help increase brand presence, attract audiences and create excitement about the new store launch.

Delivery Overview

Concept:

  • Our focus was to increase brand awareness and create a buzz about the new store launch on social media
  • We divided the influencer selection process into distinct steps that enabled us to plan and execute an influencer program from scratch, or pick up a few new tricks for making our/the brand’s existing efforts more effective.
  • We narrowed down the influencer and filtered their profiles depending on below parameters :
    – Location: Delhi
    – Type of influencers: Micro and Macro – 10K followers
    – Niche: Fitness, Sports
    – Engagement rate: More than 2.5%
    – Gender: Both
    – Objective: Awareness about new store launch at Delhi, Increase store footfall
    – Type: Semi Paid ( Store Vouchers worth 7K or more)

Execution:

  • We created our database of 40 influencers and approached them via Instagram Messenger.
  • We drafted a script along with the list of deliverables and shared it with the shortlisted influencers.
  • We offered the influencers in-store vouchers worth 7K to as a barter collaboration.
  • Desired content was shared with the influencers and the same was promoted on their page via posts, videos and instagram stories

Impact

  • We got great results out of this campaign through high number of page followers and engagement through influencers.
  • We achieved our campaign goal by increasing brand awareness and attracting high number of footfall during the store launch. More than that, we were successful in spreading a word about the new store launch in Delhi amidst lockdown.
  • Many of our influencers were part of the launch day celebration and they attracted a lot of traffic not only in offline store but also in their online website.
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