500 Million People all over the world watch Instagram Stories every day, which is set to grow in 2021. Instagram Stories are fun, free and effective in engaging your followers even if they aren’t constantly seeing your feed.
When working on engagement, focus on the number of views and being creative. Here are some useful tips to get more views on your stories:
1. Create a story-based story set on your Instagram Stories
Start with a clear beginning, middle and end to your story posts. It is highly likely that your followers will stay engaged and watch your story set till the end. This means there’ll be a drop in your exit rates.
Make sure to post unique content which definitely has a continuation to it, so that it keeps them hooked.
2. Collaborate with Other Brands on Instagram
Collaborating with other brands gives you an opportunity to reach your collaborator’s audience, increasing your chance of engagement. Creating an Influencer takeover or going live on Instagram Live. Like Billabong collaborated with Julie Sarinana to showcase their summer collection.
3. Design Beautiful Instagram Stories that Match Your Brand Aesthetics
Creating stories that match your brand guidelines is very important. It is very crucial to maintain uniformity in the feed grid as well as your stories. Looking aesthetically beautiful makes your brand more attractive and gives it a premium feel. This also helps your audience recognize your brand.
Once you have that aesthetic nailed across the board, it can help you stand out from the crowd and gives your followers a sense of familiarity. Your followers will know what to expect when they tune in to your stories and will want to keep watching every time you post something new to Instagram Stories.
4. Understand What Instagram Stories Content Your Audience Love
It is important to figure out what resonates with your audience. Keep noting the difference in the views in order to understand what your audience likes the most and dislikes the most. Instagram Analytics helps you understand this insight. You might as well create a content bucket that involves everything that your audience loves, and keep making your content unique and attractive for the stories.
Instagram stories are the best to share “Behind the Scenes” because it connects to people and brings out the real side of the brand. Like @Everlane has their regular Transparent Tuesday Instagram Stories.