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2x Organic Traffic Growth Using SEO for Phillips Machine Tools

About the brand

Phillips Machine Tools India is a 100% owned subsidiary of Phillips Corporation, USA. For more than 60 years, the federal government, private sector industry, and education leaders have trusted the experts at Phillips to solve their most significant manufacturing challenges. Our mission is to create legendary value for the manufacturing community by unlocking solutions to propel capabilities, profitability, and productivity. Phillips represents a robust combination of equipment, applications expertise, and well-suited services to meet the growing range of present and future manufacturing applications requirements.
Learn more about Phillips at www.phillipscorp.com/India

Objective

Organic Traffic.

Category

Business and Industrial

Ingredients

Search Engine Optimization

Case study subject

Search Engine Optimization

Delivery Overview

  • Phillips Machine Tools India Pvt. Ltd. joined with us in the month of March 21 with a plan of increasing their organic traffic and rankings.
  • The website needed complete audit as it faced a lot of indexability issues. Fixing this helped us increase the Organic traffic.
  • Identifying the right keywords was a necessity as the website earlier targeted completely different set of keywords, this was resolved by a thorough keyword research and replacing the entire keywords that were previously targeted on the landing pages.
  • Performing frequent optimizations and changes, writing blogs on trending topics, and creating backlinks on high DA websites had helped in achieving better organic performance.

Impact

  • There has been a drastic improvement in the number sessions in the last 6 months compared to that of the previous year, where the sessions have almost doubled from the previous period.
  • Similar growth is seen in the number of Users and New Users coming to the website bringing more traffic to the website.
  • There is an increase in the average session duration that is almost half of the growth that we see in the number of sessions.
  • The total number of clicks and impressions have also become twice to that of what the website used to get previously.
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