Delivery Overview

• Phillips Machine Tools India Pvt. Ltd. joined us in 2021 to grow its top-line revenues using digital marketing.
• Being in a B2B business with niche target audiences, we recommended SEO to target highly relevant keywords and attract high-intent traffic and inquiries through their website.
• We have been providing in-depth SEO solutions for them since 2021 (as of January 2025), and now also handle SEO for their US business, subsidiary companies, and education verticals.
• SEO for this website was challenging due to low competition but active digital marketing efforts by competitors, particularly in SEO.

Steps undertaken for SEO success:

• Conducted a thorough audit of their website, covering technical SEO, content, UI/UX, and backlinks.
• Created a 12-month roadmap, broken into quarters and months, to systematically address issues.
• Ensured all website pages were indexed properly by addressing crawl errors and completing the process within the first 30 days.
• Started with on-page SEO fundamentals, sorting out elements like sitemap, robots.txt, schemas, and heading tags page by page.
• Performed extensive competitor research to identify the best domains for backlinks and launched outreach campaigns to acquire them.
• Executed traditional backlinking activities to maintain a steady flow of link juice to the website.
• Created blog topics aligned with Google’s E-E-A-T guidelines to improve organic performance.
• Addressed content cannibalization and created new pages for better content distribution.
• Redesigned page layouts based on competitor analysis and added internal links to improve navigation and drive traffic to product and service pages.